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Where it lives

Conversion Tracking sits under Affiliate, at Affiliate campaigns.
A campaign's Install tab, with the tracking snippet to place on the site and the client-side conversion options below it.

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Before you start

No site access? Post conversions from your backend with the conversions API instead.

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How it works

A campaign records conversions in one of three ways. The browser snippet drops a tracking script on your destination site that fires a conversion event when a visitor completes the goal. The conversions API lets you record a conversion server to server, which is the most reliable method. HubSpot form tracking captures conversions when a tracked visitor submits a connected HubSpot form. Each conversion is matched to the partner’s click within the attribution window and shown on the conversions tab with partner, value, and status. The install tab holds the snippet, the conversion method, and the allowed origins for browser tracking.

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How-to guides

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Troubleshooting

Browser tracking only fires from allowed origins, so a conversion from an unlisted domain is ignored. Server to server tracking via the API is the most reliable method when you control the backend. A conversion only attributes if it falls inside the campaign’s attribution window after a tracked click.
The snippet is missing, or the origin is not allowed.
It arrived outside the attribution window.
The form is not connected, or the visitor was not tracked.