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Open in Introw: Affiliate campaigns

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How it works

A campaign records conversions in one of three ways. The browser snippet drops a tracking script on your destination site that fires a conversion event when a visitor completes the goal. The conversions API lets you record a conversion server to server, which is the most reliable method. HubSpot form tracking captures conversions when a tracked visitor submits a connected HubSpot form. Each conversion is matched to the partner’s click within the attribution window and shown on the conversions tab with partner, value, and status. The install tab holds the snippet, the conversion method, and the allowed origins for browser tracking.

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Prerequisites

  • A campaign with a conversion form and partners enrolled.
  • Access to install a snippet on the destination site, or to call the API.
  • For HubSpot tracking, a connected HubSpot integration.

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Settings & configuration

Tracking is configured on the campaign’s install tab at Affiliate campaigns.

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Tracking snippet

Copy the snippet from the install tab and add it to the destination site so clicks and conversions are recorded in the browser.

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Allowed origins

Set the origins permitted to send browser conversion events, so only your sites can record conversions.

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Conversions API

Use the conversions API to record conversions server to server, passing the tracking reference so the conversion is attributed to the right partner.

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HubSpot form tracking

Connect a HubSpot form so a submission from a tracked visitor records a conversion automatically.

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Setup walkthrough

1

Open the install tab

On the campaign, open the install tab at Affiliate campaigns.
2

Choose a method

Pick the snippet, the API, or HubSpot forms.
3

Install it

Add the snippet, wire the API, or connect the form.
4

Set allowed origins

Restrict browser tracking to your sites.
5

Test a conversion

Drive a test conversion and confirm it appears.

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How-to guides

Record conversions via the API

Track affiliate conversions server to server by posting to the conversions API with a scoped secret key.

Set up affiliate conversion tracking

Install the tracking snippet, restrict allowed origins, verify a test conversion, and review conversions in Introw.

Track HubSpot form conversions

Attribute affiliate conversions automatically when a tracked visitor submits a HubSpot form.

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Limits & gotchas

Browser tracking only fires from allowed origins, so a conversion from an unlisted domain is ignored. Server to server tracking via the API is the most reliable method when you control the backend. A conversion only attributes if it falls inside the campaign’s attribution window after a tracked click.

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Troubleshooting

  • Conversions are not recording - the snippet is missing, or the origin is not allowed.
  • A conversion is unattributed - it arrived outside the attribution window.
  • HubSpot conversions are missing - the form is not connected, or the visitor was not tracked.