A click is only half the story. Conversion tracking captures the outcome - a signup, a demo, a closed deal - and ties it back to the partner who drove it, your CRM, and their commission.
What it does
Conversion tracking records the result a referral produced. You install a lightweight snippet on your destination site, call the conversions API server to server, or capture conversions from a HubSpot form. Each conversion is matched to the partner’s tracked click within the attribution window and recorded against the campaign. Conversions become attributed records that flow into your CRM and the submissions inbox, and they accrue commission according to the campaign’s reward model. You can review every conversion, with its partner, value, and status, on the campaign’s conversions tab.The problem it solves
Tracking clicks without outcomes tells you nothing about value:- You see clicks, not results → Conversions capture the actual outcome that matters.
- Results live outside the CRM → Conversions become attributed CRM records.
- Rewards are calculated by hand → Conversions accrue commission automatically.
- Tracking is hard to install → A snippet, an API, or HubSpot forms all work.
From problem to solution
Conversion tracking closes the loop. Capture the outcome however suits your stack, attribute it to the right partner, and let it become a CRM record and a commission line, with full review on the conversions tab.Use cases
Capture real outcomes
Track signups, demos, or closed deals.
Reconcile to CRM
Turn conversions into CRM records.
Reward automatically
Accrue commission per conversion.
Fit any stack
Use a snippet, API, or HubSpot forms.
Impact
- Low total cost of ownership - Partner ops installs tracking with minimal engineering.
- CRM-native - Conversions reconcile to CRM records and commissions.
Who it’s for
Partner Operations
Installs and reviews conversion tracking.
RevOps
Ensures conversions land cleanly in the CRM.
Works with
Links & Attribution
Conversions trace back to the link that drove them.
Fraud Protection
Fraud screening clears conversions before payout.
Commission Lines
Each clean conversion becomes a commission line.
Going deeper
How to
Setup, configuration, and all how-to guides.
API reference
Integration surface and code.