Introw is building blocks, not a monolith. Use the API to read and write program data, embed the portal in your product or your CRM, and connect AI clients over MCP, so partnerships fit into the stack and the surfaces you already run.
What this area does
The Developer Platform exposes Introw as composable pieces. The public REST API lets you read and write partners, commissions, and payouts with scoped API keys. Embed lets you drop the partner portal into your own product through an iframe, or meet partners inside HubSpot and Salesforce with CRM embeds. MCP exposes your program to AI clients over an OAuth-protected server, so assistants like Claude, ChatGPT, and Cursor can work with your partner data on your behalf. Each capability is a way to take Introw beyond its own surfaces, into your product, your CRM, and your AI tools, while the CRM stays the source of truth.Why it matters
- Composability - API, embed, and MCP are building blocks you combine into your own stack, so you adopt exactly the surface you need instead of accepting a monolith.
- Work where you already are - Embeds and MCP bring partnerships into the tools you already use, so capabilities show up where partners and teams work.
- Time to value - Drop in a portal with an iframe or reach the documented REST API in minutes, with minimal glue code, so an integration ships without a custom build.
How it fits together
Three building blocks take Introw into your product, CRM, and AI tools:Capabilities
API Keys & REST API
Read and write program data with scoped keys.
Embed
Put the portal in your product or CRM.
MCP
Connect AI clients to your partner program.
Who works in this area
Developer / Integrator
Builds on the API, embed, and MCP.
Revenue Operations
Wires Introw into the revenue stack.
CRM Administrator
Sets up CRM embeds and access.
Headless
All guides
Create and manage API keys
Create a scoped, time-limited API key, capture its one-time secret, and revoke it when it is no longer needed.
Embed Introw in your CRM
Meet partners inside HubSpot and Salesforce - this lives in the CRM embed feature, which is the canonical home for setup.
Embed the partner portal
Authorize a domain, create a portal-session key, and render the authenticated partner portal inside your own product.
Connect an MCP client
Connect any MCP-capable client - Cursor, Gemini, Windsurf, Notion AI, Lovable, Langdock, and more - to Introw with the generic MCP connector.
Connect ChatGPT
Connect ChatGPT to Introw over MCP so you can query and act on your partner program from inside ChatGPT.
Connect Claude
Connect Claude to Introw over MCP so you can query and act on your partner program from inside Claude.
Partner MCP use cases
What partners can do once they connect their own AI assistant to the partner MCP - and how to drive adoption.
Give partners their own AI assistant
Partners connect their own AI client to the partner MCP from their portal and work with only their own scoped data - no vendor setup required.