Affiliate is how you run referral programs at scale: give partners trackable links, attribute the conversions they drive, reward them through commissions, and keep the whole thing honest with built-in fraud protection.
What this area does
Affiliate turns partners into a referral channel. You create a campaign with a destination and a conversion form, generate trackable links for each partner, and install a small snippet or call the conversions API to record results. Clicks and conversions are attributed back to the right partner using signed tracking, so credit is accurate and tied to your CRM. Rewards flow through the same commissions engine: a campaign can pay a fixed amount per conversion or run on a commission plan, and affiliate-driven leads land in your submissions inbox like any other. Built-in fraud controls, from signed click attribution to self-referral and disposable-email blocking, keep the program clean, while partners see their links, clicks, conversions, and earnings right in the portal.Why it matters
- Time to value - Launch a tracked-link program the same day. Campaigns, links, attribution, and payout rules are configuration, so partner marketing starts driving measurable pipeline without a setup project.
- CRM-native - Every click and conversion becomes an attributed CRM record and commission line, so affiliate-driven revenue is measured in the same source of truth as everything else, never a disconnected side tracker RevOps has to reconcile.
- Low total cost of ownership - Partner marketing runs campaigns, links, and fraud rules with no engineering, and changes them the moment a program shifts.
How it fits together
A campaign turns partner links into attributed conversions and commission, with fraud checks along the way:Capabilities
Campaigns
Create referral campaigns and reward conversions.
Links & Attribution
Generate trackable links and attribute clicks to partners.
Conversion Tracking
Record conversions via snippet or API and tie them to commission.
Fraud Protection
Keep the program honest with built-in controls.
Who works in this area
Partner Marketing
Designs campaigns and recruits affiliate partners.
Partner Operations
Sets up tracking, attribution, and fraud controls.
RevOps
Ensures conversions and attribution land cleanly in the CRM.
All guides
Launch an affiliate campaign
Create a campaign, set attribution and commission, enroll partners with tracked links, install conversion tracking, and surface it to partners in Introw.
Record conversions via the API
Track affiliate conversions server to server by posting to the conversions API with a scoped secret key.
Set up affiliate conversion tracking
Install the tracking snippet, restrict allowed origins, verify a test conversion, and review conversions in Introw.
Track HubSpot form conversions
Attribute affiliate conversions automatically when a tracked visitor submits a HubSpot form.
Protect affiliate revenue from fraud
Turn on the campaign Quality-tab controls - self-referrals, disposable emails, deduplication, new-customers-only, excluded domains - and monitor traffic quality in Introw.
Create a vanity link alias
Give a partner a cleaner, branded referral link with a custom alias that still tracks and attributes conversions.
Revoke or restore a link
Instantly disable a partner’s affiliate link and every alias, then restore it later without regenerating, in Introw.