Campaigns

A campaign is the container for a referral program: pick a destination and a conversion form, decide how partners earn, and generate the links that make it all trackable.

​

What it does

An affiliate campaign defines a referral program in one place. You set the destination partners send traffic to, choose the conversion form that captures a result, and decide how partners are rewarded, either a fixed amount per conversion or through a commission plan. You then generate trackable links for the partners you enroll, and the campaign tracks clicks, conversions, and commission from there. Each campaign is self-contained, with tabs for its general settings, commission, links, conversions, traffic quality, and installation. Partners can see their own campaign view in the portal once you generate their links. The whole program is run by your team, no engineering required beyond installing a small tracking snippet.

​

The problem it solves

Referral programs usually mean untracked links and guesswork about who drove what:

• Referrals are untracked → A campaign generates trackable links per partner.
• Rewards are manual → Pay a fixed amount per conversion or use a commission plan.
• You cannot see what works → Each campaign tracks clicks, conversions, and commission.
• Partners have no visibility → Partners see their own campaign view in the portal.

​

From problem to solution

Campaigns make referral programs measurable. Define the destination, form, and reward, generate links, and track everything in one place. Partners get visibility, and you get attributed results tied to your CRM and commissions.

​

Use cases

​

Impact

• Time to value - Spin up a campaign and its tracked links the same day, so a new push goes live while the moment is hot.
• CRM-native - Conversions and rewards reconcile to your CRM and commissions.
• Low total cost of ownership - Partner marketing runs campaigns with no engineering.

​

Who it’s for

​

Works with

​

Going deeper