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When you want to get content in front of a broad partner audience while still controlling who sees what, audience filters do the work for you. Instead of sharing assets partner by partner, you embed your library once and apply filters that automatically make each asset available to the right partners based on their tier, phase, experience, role, or CRM data. This guide covers the whole job: get the assets into an experience, then apply audience filters so distribution updates itself as partners qualify.

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What you’ll achieve

An asset library embedded in your partner experience where each asset is governed by audience filters, so partners automatically see only the content relevant to them and new partners gain access the moment they meet the criteria, with no manual re-sharing.

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Before you start

1

Have assets in your library

You need assets to distribute. See Build the asset library.
2

Have segments or CRM data to filter on

Filters read partner attributes (tier, phase, category, experience, role) and CRM properties, so make sure the data you want to filter on is maintained.

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Steps

1

Embed the assets in an experience first

Filters only apply once assets live in an experience, so add your asset library or an asset hub section to the partner experience where partners should reach the content. See Add and configure an asset hub. Placing assets here lets filters apply dynamically as partners qualify, with no re-sharing.
2

Open the asset and add an audience filter

Go to Asset library, open the asset you want to control, and select Add filter next to Available to. Filters combine Introw attributes and CRM data.
3

Choose the Introw audience conditions

Use the Introw filter options to target on data maintained in Introw:
  • Partner phase - share based on where a partner is in their journey, such as Onboarding, Activation, or Growth.
  • Partner tier - limit content to tiers like Silver, Gold, or Platinum.
  • Partner categories - use your own custom groupings, for example Reseller, Distributor, or a regional focus.
  • Experience - show the asset only to partners in a given partner experience.
  • Partner role - target contacts by role, such as Sales, Marketing, or Solution Architect, so each role gets the right materials.
4

Add CRM conditions if you need them

Layer on CRM-synced properties to refine further, for example region or country, partner type, account status, or any custom CRM field specific to your program. This lets you target on data your sales team already maintains.
5

Save the filter

Save. The asset is now available only to partners who meet the conditions, and access updates automatically as partners’ attributes or CRM data change. Repeat for each asset you want to govern.

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Verify it worked

Preview the experience as a partner who meets an asset’s filter and confirm the asset appears; check a partner who does not qualify and confirm it is hidden. When a partner’s tier, phase, role, or CRM data changes to match, the asset becomes available to them automatically, with no re-sharing on your side.

Add and configure an asset hub

Embed assets into the partner experience.

Build the asset library

Organize the content you distribute.

Create a dynamic segment

Group partners on the attributes filters read.