Multi-tier Attribution

In a two-tier channel, a single deal often belongs to more than one partner: the reseller who closes it and the distributor who stands behind them. Multi-tier attribution credits both on the same CRM record and shows each tier the deal in their own portal.

​

The problem it solves

Two-tier channels lose clarity when only one partner can be credited:

​

Impact

Two-tier channels run on demand signal. Crediting both tiers on one record is what lets a distributor do its job without you building a second reporting system for it.

​

How it works

Multi-tier attribution lets one CRM deal carry more than one partner with distinct roles, such as a reseller and the distributor above them. You map each role to the deal through your CRM attribution mapping, so each partner is credited in their own right on the same opportunity. Because attribution drives portal visibility, each partner sees that deal in their own pipeline, giving a distributor and its reseller shared sight of the same record. You can also capture the distributor at the moment of registration with a distributor field on the form. The credit itself always lives on the CRM record, so it is reportable and reconcilable like any other attributed deal. Map reseller and distributor roles onto your CRM deals, capture the distributor at registration, and let attribution drive who sees what. Both tiers get credit and shared visibility on the same opportunity, on your CRM’s terms.

​

Run it from your AI assistant

​

Going deeper

Works with