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In a two-tier channel, a single deal often belongs to more than one partner: the reseller who closes it and the distributor who stands behind them. Multi-tier attribution credits both on the same CRM record and shows each tier the deal in their own portal.

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What it does

Multi-tier attribution lets one CRM deal carry more than one partner with distinct roles, such as a reseller and the distributor above them. You map each role to the deal through your CRM attribution mapping, so each partner is credited in their own right on the same opportunity. Because attribution drives portal visibility, each partner sees that deal in their own pipeline, giving a distributor and its reseller shared sight of the same record. You can also capture the distributor at the moment of registration with a distributor field on the form. The credit itself always lives on the CRM record, so it is reportable and reconcilable like any other attributed deal.

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The problem it solves

Two-tier channels lose clarity when only one partner can be credited:
  • A deal can only be credited to one partner → Multiple partner roles attach to the same CRM deal.
  • Distributors lose sight of their resellers’ deals → Attribution gives each tier visibility into the shared deal.
  • Tier roles get captured inconsistently → A distributor field on the registration form records the relationship up front.
  • Credit cannot be reconciled → Each tier’s attribution lives on the CRM record and reports like any deal.

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From problem to solution

Map reseller and distributor roles onto your CRM deals, capture the distributor at registration, and let attribution drive who sees what. Both tiers get credit and shared visibility on the same opportunity, on your CRM’s terms.

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Use cases

Credit both tiers

Attribute a deal to a reseller and a distributor.

Capture the distributor

Record the distributor at registration.

Share the same deal

Give both partners visibility into the opportunity.

Keep credit reportable

Reconcile tier attribution from the CRM.

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Impact

  • CRM-native - Multi-tier credit lives on the CRM record, not a separate ledger.
  • Trust & accuracy - Each tier’s attribution is explicit and reconcilable.

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Who it’s for

Partner Ops / RevOps

Maps tier roles so credit holds up in the CRM.

Partner Manager (CAM / PAM)

Runs the distributor and reseller relationship on shared deals.

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Works with

Deal Registration

Built on registered deals.

Commission Plans

Split commission across tiers.

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Headless

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Going deeper

How to

Setup, configuration, and all how-to guides.

API reference

Integration surface and code.