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For partner marketing arming partners to run campaigns without rebuilding them in a portal.
Partners that drive revenue already have marketing tooling; what they lack is ready-to-use, on-message material. A campaign kit solves that: you package the narrative, positioning, email templates, and co-branded collateral into one governed bundle partners discover in the portal or pull through their own AI assistant, then launch in Mailchimp, HubSpot, or wherever they already work. This guide takes you from assembling the kit to making it discoverable.

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What you’ll achieve

A single discoverable campaign kit in your content library, holding the messaging, templates, and co-branded assets a partner needs to run a campaign in their own tooling, visible to the right partners and usable by both people and AI agents.

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Before you start

1

Confirm your messaging and templates are ready

Have the narrative, positioning points, and email templates written so they can be reused as-is by partners.
2

Prepare co-branded templates

Build any collateral partners will personalize as co-branded assets, so their branding merges in automatically. See Create and share co-branded assets.
3

Confirm permission to manage content

You need write access to assets to build the kit and set its visibility.

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Watch it

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Steps

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Assemble the kit

1

Create a folder for the campaign

Go to Assets and create a folder for the campaign so every piece lives together and stays governed.
Create a folder for the campaign
2

Add the messaging and templates

Add the narrative, positioning, and email templates as assets. Write them so a partner can use them without edits, this is also what a partner’s AI agent reads when it turns the kit into a campaign.
Add the messaging and templates
3

Add the co-branded collateral

Add the co-branded assets so partners can generate their own branded versions in the format they need.
Add the co-branded collateral

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Make it discoverable

1

Set visibility

Choose which partners or segments can see the kit, using the same access controls as the rest of the library.
Set visibility
2

Surface it in the portal

Add an Asset Hub to a portal experience so partners find the kit where they already work, then publish. See Add and configure an Asset Hub.
Surface it in the portal

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Verify it worked

Open the portal as a partner in a targeted segment: the campaign kit appears with its messaging, templates, and co-branded collateral, ready to launch. The same assets are reachable by the partner’s AI assistant through Introw’s MCP server.
The kit is live in the partner's portal

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What your partners experience

Partners open the kit, pick up the messaging and templates, generate their co-branded collateral, and launch the campaign in their own marketing tool, no portal campaign builder required. Their AI agent can do the same, assembling a campaign from the kit automatically.

Create and share co-branded assets

Build the co-branded collateral inside the kit.

Track partner campaign attribution

Attribute the clicks and leads the kit drives.

Implementation reference

Full through-channel marketing configuration options.