Every partner submission - a registered deal, an MDF request, a claim, an invoice - waits in a queue for someone to check it. AI Approvals reviews each one against your own rules the moment it lands, clears the routine ones, and escalates only what genuinely needs judgment.
The problem it solves
Manual approval is where partner momentum dies:Impact
Approval speed is the clearest signal a partner gets about whether you want their business. Seconds instead of days changes what they bother bringing you at all.See it work
How it works
AI Approvals - Introw AI validation in the product - puts an AI reviewer on the front of your approval workflows. You write the rules in plain language, or let Introw draft them from the form. When a partner submits, the AI checks the submission against them. Is the proof attached? Is the amount in policy? Does the deal look real? Is anything missing? It then guides the outcome - accept, decline, or return for more information - with the reasoning shown to your approvers. Turn on auto-execution and set a certainty threshold, and the AI acts on its own above that bar, escalating only the submissions it isn’t confident about to your human acceptance steps. The same reviewer works across deal registrations, MDF requests, claims, ROI, and invoices, and shared leads - anywhere partners submit a form. Channel conflict screening runs alongside it as the conflict-specific check. A partner no longer waits for a person to open their submission. The AI validates it against your rules on arrival and clears the clear cases. Your team gets only the ones that need a decision, with the facts already laid out.Run it from your AI assistant
Going deeper
How to
Configure AI validation, instructions, and the certainty threshold.
API reference
Endpoints and code.
Submissions & Approvals
Runs inside the submission approval workflow.
Deal Registration
Validates deal registrations before they sync.
Channel Conflict Resolution
The conflict-specific screen alongside validation.