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A link is great for direct outreach, but some partners and prospects arrive on your own pages. Embedding the referral form there captures referrals in context, with your branding, so a partner can refer without ever leaving the page they are on. This guide embeds the form and confirms the submissions still arrive attributed and CRM-ready.

What you’ll achieve

A referral form embedded on a page you control, capturing submissions that flow into your CRM and credit the right partner, verified with a live test submission.

Before you start

1

Build the referral form

A referral form that creates a deal or lead must exist. See Build and share a referral form.
2

Confirm a custom domain

Embedding a form on your own website requires a custom domain on your plan. Without one, share the link instead.

Watch it

Steps

Embed the form

1

Open the share dialog

In Forms, open your form and open its Share form dialog.
2

Switch to the Embed tab

On the Embed tab, copy the generated HTML snippet.
3

Paste it on your page

Add the snippet to the page where you want partners to , such as a partner landing page or a website footer.
4

Attribute where possible

Where you know the partner, use an attributed embed so each submission credits the right partner instead of arriving anonymous.

Confirm attribution

1

Attribute where you know the partner

A plain embed captures submissions but cannot always tell who referred them. Where the page is partner-specific (a co-branded landing page, a partner’s microsite), use an attributed embed so each submission credits the right partner instead of arriving anonymous.
Attribute where you know the partner
2

Submit a test and check the credit

Load the page with the embed, submit a test referral, and open Submissions. Confirm it appears under Form submissions and, where you used an attributed embed, that it is credited to the expected partner.
Submit a test and check the credit

Verify it worked

The test referral submitted from your embedded page appears in Submissions and creates a deal in your CRM, attributed to the right partner where the embed is partner-specific.

Build and share a referral form

Set up the form and attribution behind the embed.

Share a referral link

Use a link instead of an embed.

Embed

Embedding patterns and authentication.