Every step between a partner’s intent to refer and the lead landing in your CRM costs you referrals. Lead sharing removes those steps: a partner refers from a link, your website, their inbox, or an AI assistant, and the deal arrives attributed to them.
What it does
Lead sharing lets partners submit a referral without logging into a portal. You give them a share link or an embedded form, and they can also refer by email or through an AI assistant. Each submission lands in your CRM as a deal or lead, attributed to the referring partner so credit is clear from the start. Because the entry points meet partners where they already work, referrals happen in the moment a partner thinks of one, instead of being lost to a clunky login. Behind the scenes it uses Introw forms, so you control the fields captured and how they map to the CRM.The problem it solves
Friction at the moment of intent is where referral programs leak:- Partners will not log in to refer → Sharing works from a link, your site, email, or an AI assistant.
- Referrals arrive without clear ownership → Each submission is attributed to the referring partner.
- Capturing the right details is inconsistent → A form controls exactly what is captured and mapped to the CRM.
- The lead has to be re-keyed into the CRM → Submissions write straight to your CRM.
From problem to solution
Build a referral form once, then share it as a link, embed it on your site, or let partners refer by email or AI. Every referral lands attributed and CRM-ready, so partners refer more and your team works clean pipeline.Use cases
Refer from a link
Send partners a link to refer instantly.
Capture on your site
Embed referral capture anywhere.
Refer from the inbox
Let partners forward a lead by email.
Attribute automatically
Credit the referrer on every submission.
Impact
- CRM-native - Every referral lands as an attributed CRM deal your team already works, so credit is clear from the first touch and nothing has to be re-entered.
- Work where you already are - Partners refer from the tools they already use.
- Partner self-serve - No login, no hand-holding, no re-keying.
Who it’s for
Partner - Sales & Marketing
Refers named deals with minimal friction.
Partner Manager (CAM / PAM)
Captures clean, attributed referrals.
Works with
Deal Progress Updates
Referrers get automatic status updates.
Referral Rewards
Closed referrals pay out.
Form Builder
Capture referrals with a form.
Headless
Going deeper
How to
Setup, configuration, and all how-to guides.
API reference
The form submission endpoint and code.