Deal Progress Updates

The fastest way to kill a referral program is silence after the intro. Deal progress updates close that gap: as your team works the referred deal, the referrer is kept informed automatically, so they stay confident and keep sending you deals.

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What it does

Once a partner refers a deal and your direct team takes over the sale, the referrer naturally wants to know what happened. Deal progress updates send that status automatically. When a deal related to a partner is updated or won in your CRM, Introw notifies the partner by email and chat, based on the events and properties you choose to watch. The referrer never has to email you for an update, and your team never has to remember to send one. The result is a referral motion that feels alive to the partner, even though the vendor is running the actual sale.

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The problem it solves

The handoff after a referral is where trust erodes:

• Referrers go dark after the intro → They are notified automatically as the deal moves.
• Status chasing eats your team’s time → Updates fire on CRM events without manual effort.
• Partners stop referring when they feel ignored → Timely updates keep referrers engaged and referring.
• You over- or under-notify → You choose which events and properties trigger a partner update.

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From problem to solution

Pick the deal events that matter, and Introw keeps referrers informed as your team runs the sale. Referrers stay confident, your team stays heads-down, and the program keeps producing.

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Use cases

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Impact

• Work where you already are - Referrers hear about progress in email and chat.
• Trust & accuracy - Automatic, CRM-driven updates keep the program credible.

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Who it’s for

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Works with

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Headless

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Going deeper