Tiers give your program a ladder: every partner can see what their tier unlocks and what it takes to reach the next one, and their status stays in sync with your CRM.
What it does
Tiers let you build one or more tier programs, each a set of levels like Gold, Silver, and Bronze. For every tier you spell out two things partners care about most: the requirements to reach it and the benefits it unlocks. Requirements can be simple statements, checklist items, or goals tied to real progress, and benefits make the value of leveling up concrete. Each tier gets its own identity, with a name, color, and downloadable badge a partner can show off. Partners are assigned to a tier individually or in bulk, and because Introw sits on your CRM, a partner’s tier syncs to a CRM property, so the rest of your go-to-market motion can see and act on it. The result is a transparent ladder that motivates partners to invest more in the relationship.The problem it solves
Tiering often exists on a slide but not in a way partners can act on:- Partners do not know how to level up → Published requirements and benefits make the path to the next tier obvious, so partners know exactly what to do.
- Tier status is invisible to the rest of the business → Each partner’s tier syncs to the CRM, so sales and ops can see and act on it without asking.
- Tiering is a static label, not a motivator → Goal-based requirements tie tiers to real progress, so the ladder actually drives behavior.
- Maintaining tiers is manual work → Partner ops configures programs, tiers, and benefits with no-code and assigns partners in bulk.
From problem to solution
Tiers turn a tiering policy into a working program. Partner ops builds the levels and their requirements and benefits once, partners see a clear ladder to climb, and every partner’s tier flows back to the CRM so the whole revenue team works from the same status. The program motivates partners instead of just labeling them.Use cases
Publish a partner ladder
Show partners the requirements and benefits for each tier so leveling up is clear.
Run multiple programs
Set up separate tier programs for different partner types or motions.
Tie tiers to goals
Make tier requirements measurable with goals that track real progress.
Keep the CRM in step
Sync each partner’s tier to a CRM property for the rest of the business.
Impact
- Low total cost of ownership - Partner ops builds and maintains tier programs, requirements, and benefits with no-code.
- CRM-native - Each partner’s tier syncs to the CRM, so partner status is visible everywhere your team already works.
Who it’s for
Partner Operations
Builds tier programs and keeps tier assignments and CRM sync consistent.
Partner - Vendor/Alliance Manager
Tracks their tier status and what it takes to reach the next level.
Works with
Pricing & Discounts
Set discounts by tier.
Partner Management
Tiers organize the partner list.
CRM
Sync tier to a CRM property.
Headless
Going deeper
How to
Setup, configuration, and all how-to guides.
API reference
Integration surface and code.