Tiers

Tiers give your program a ladder: every partner can see what their tier unlocks and what it takes to reach the next one, and their status stays in sync with your CRM.

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The problem it solves

Tiering often exists on a slide but not in a way partners can act on:

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Impact

A tier only motivates when a partner can see the rung above and what is on it. Publishing the requirements is what turns a label into something they will work for.

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See it work

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How it works

Tiers let you build one or more tier programs, each a set of levels like Gold, Silver, and Bronze. For every tier you spell out two things partners care about most: the requirements to reach it and the benefits it unlocks. Requirements can be simple statements, checklist items, or goals tied to real progress, and benefits make the value of leveling up concrete. Each tier gets its own identity, with a name, color, and downloadable badge a partner can show off. Partners are assigned to a tier individually or in bulk, and because Introw sits on your CRM, a partner’s tier syncs to a CRM property, so the rest of your go-to-market motion can see and act on it. The result is a transparent ladder that motivates partners to invest more in the relationship. Tiers turn a tiering policy into a working program. Partner ops builds the levels and their requirements and benefits once, partners see a clear ladder to climb, and every partner’s tier flows back to the CRM so the whole revenue team works from the same status. The program motivates partners instead of just labeling them.

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Run it from your AI assistant

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Going deeper

Works with