Deal & Lead Registration

Every co-sell starts with a registered deal. Once a partner registers and the deal lands attributed in your CRM, the collaboration features in this domain take over.

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The problem it solves

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Impact

A referral partner refers again when the first one was acknowledged quickly and credited clearly. Registration is where you win or lose the second referral.

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How it works

Deal and lead registration is the front door to co-selling: a partner tells you about an opportunity, Introw checks it for channel conflict, routes it through the approvals you define, and writes it to your CRM attributed to the partner. From there, both sides collaborate on the same record through shared pipelines, partner connect, and tasks. Because registration is core to both referral and reseller programs, its how-to guides live in their own top-level domains where partners search for them. This page connects co-selling to those canonical guides so you can set up the on-ramp without losing the collaboration thread. How a partner registers depends on the motion. Referral partners share a lead and let your team close it. Resellers register and close their own deal, with the margin protection that goes with it. Both reuse the same forms, conflict and approval mechanics, framed for their audience. Whichever route they take, registrations land in one submissions inbox and run through the conflict and approval rules you set.

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Run it from your AI assistant

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Going deeper

Works with