Every co-sell starts with a registered deal. Once a partner registers and the deal lands attributed in your CRM, the collaboration features in this domain take over.
What it does
Deal and lead registration is the front door to co-selling: a partner tells you about an opportunity, Introw checks it for channel conflict, routes it through the approvals you define, and writes it to your CRM attributed to the partner. From there, both sides collaborate on the same record through shared pipelines, partner connect, and tasks. Because registration is core to both referral and reseller programs, its how-to guides live in their own top-level domains where partners search for them. This page connects co-selling to those canonical guides so you can set up the on-ramp without losing the collaboration thread.Where to set it up
How partners register depends on the motion. Both reuse the same Forms, conflict, and approval mechanics, framed for their audience.Referrals: Lead Sharing
For referral partners who share a lead and let your team close. Share a link, embed a form, or refer by email, Slack, Teams, or AI.
Deal Registration
For resellers who register and close their own deals, with conflict checks and approvals that protect their margin.
How registrations are reviewed
Whichever motion a partner uses, registrations land in one inbox and run through the conflict and approval rules you set.Submissions & Approvals
Review, approve, return, or decline every registration in one place.
Channel Conflict
Screen each registration against existing pipeline before it is accepted.
Who it’s for
Partner Manager (CAM / PAM)
Sets the registration and approval rules and keeps partner pipeline clean.
Partner - Sales & Marketing
Registers deals and leads with minimal friction and follows their status.
Headless
Works with
Lead Sharing
Referral partners share leads off-portal.
Deal Registration
Resellers register and protect their own deals.
Submissions & Approvals
Every registration runs through review and approval.