Partner CRM

Partner CRM brings the vendor to the partner’s own record: on their open opportunity in HubSpot or Salesforce, a partner sees which vendor is involved, where the deal stands on the vendor side, and can register, co-sell, get coaching, and reach the right rep - without leaving their CRM.

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The problem it solves

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Impact

This is real estate inside your partner’s CRM: your brand and your actions in front of their sellers every time they open a deal. No portal ever bought that.

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How it works

A partner rep lives in their own CRM. Partner CRM meets them there. An Introw card on their opportunity shows the vendor on the deal and the live status from the vendor’s side, so the partner always knows where things stand without asking. From that same card they register the deal or share a lead, and message the right seller on the vendor’s team directly - no portal, no hunting for the deal, no email chain. Once the deal is linked, the card becomes a door: one click opens the full co-sell view - shared timeline, next steps, comments, and deal coaching - right inside the CRM. A partner rep gets vendor-grade selling guidance on the record they already have open, without training on a new tool. Linking is co-selling at its deepest: the partner connects their own opportunity to yours, record to record, so both pipelines move as one. When the partner has a deal that does not exist on your side yet, they register it instead of linking - the same shared opportunity, created rather than matched. Either way, updates stay in sync across the two CRMs, so neither side reconciles by hand. This is built for partners with mature sales operations who run a real CRM and want to co-sell on equal footing, not look at your deal through a portal. The partner sets this up once, themselves, in their own Introw account at partners.introw.io. It is company-level on their side, so one person connects HubSpot and the whole sales team gets the card. And it serves every vendor they partner with, not one relationship at a time. See Get started as a partner. The co-sell view is not the only door. The card also opens the entire portal in one click. The partner lands signed in - no password, no separate login. So everything that lives beyond the deal is one click from the record too: enablement content, training, commission statements, forms. The portal stays fully available; it just stops being a login the partner has to remember. For you as the vendor, this is real estate inside your partner’s CRM - your brand and your actions in front of partner sellers every time they open a deal. Because everything writes back to both systems of record, the partner and the vendor work one shared reality: the partner never logs in to check status, and you never chase for an update. This changes the entire partner experience, and the numbers follow - more adoption, more registered revenue, zero friction. Before, a partner rep had to leave their CRM, log in to a portal, find the deal, and still email the vendor for status. Now the deal, the status, the actions, and the right rep all live on the record they already work. The partner acts in seconds where they already are, and the vendor gets a real-time, attributed view of every partner-attached deal - more joint pipeline, less friction, and no forced portal.

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Run it from your AI assistant

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Going deeper

Works with