Campaign Kits

Open in Introw: Assets

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Where it lives

You build a campaign kit in Assets and publish it from the Experience builder.

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Before you start

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How it works

A campaign kit is a folder in your asset library, published to partners through an Asset Hub. Keep one Campaign kits folder with a subfolder per campaign. An Asset Hub pointed at the parent folder picks up every new campaign you add, so the portal never needs editing when a campaign launches. Each asset in the kit is a normal library asset. It has a name, a short description, a thumbnail, access rules and engagement tracking. The description is what partners read on the card in the portal, and it is what a partner’s AI assistant matches against when it searches your content, so write it as one plain sentence about what the asset is for. The one-pager is a co-branded template. It is a PDF with form fields whose names contain partner.name and partner.logo. Introw detects those fields on upload, and each partner gets a copy with their company name and logo filled in. Co-branding fills the partner’s name and logo only, and only on PDF documents.

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Settings & configuration

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Building the kit in Assets

Add asset sits at the top right of Assets and offers Upload, Import folder, Web page URL and Create folder. Use Create folder for the Campaign kits parent folder and for each campaign subfolder. Use Upload for the PDFs and images in the kit, and Web page URL for a landing page or a hosted video. Import folder uploads a whole folder tree at once, which is the fastest way in when the kit already exists on a drive. When you upload a single file, Introw asks for its details before adding it:

• Name - what partners see on the card. Drop the file extension and name the asset for what it is, such as Email sequence.
• Type - Regular for an asset every partner can see, or Partner Specific for an asset tied to one partner. Kit assets are Regular.
• Categories - optional tags partners can filter on in the hub.
• Language and Variants - the asset’s language, plus translated versions of the same asset.

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The asset detail panel

Select an asset to open its detail panel.

• Add a short description - one sentence that says what the asset is and when to use it. Partners and their AI assistant both read it.
• Thumbnail - generated from the first page of a PDF. Replace it, or select Generate with AI.
• Access - Public access (anyone with the link can view it), Portal access (only partner users with portal access can view it, the default) or Restricted access (only a subset of partner users can view it). Restricted access asks for the segments that can see the asset; with no segment picked it reads All partners.
• Languages, Engagement and History tabs - translations, who viewed the asset, and its version history.
• Share - a link to send one person the asset directly.

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Co-branding the one-pager

Upload the one-pager as a PDF whose form fields are named for the partner’s name and logo. The detail panel then shows Co-Branding fields with Partner name and Partner logo, and a Generate for your partners button. Generate for your partners opens Generate co-branded assets, where you pick All Partners or specific partners. Each copy lands on the Partner assets tab of Assets, named after the template and the partner. A partner who opens the template in their portal also gets their own copy generated on the spot.

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Publishing the kit in the portal

In the Experience builder, open the experience, select Add in the tab bar and name the tab, for example Marketing. From the section picker, choose Smart sections, then Asset hub, then General Asset Hub. The configuration sheet opens:

• Configure layout - Table or Thumbnails. Thumbnails suits a kit, because partners recognize the documents by their first page.
• Thumbnails per row, Show search bar and Show filters - how partners browse the hub.
• Configure properties - which properties show on each card. Turn on Description.
• Sort by and Configure views - the order of assets, and saved views partners can switch between.
• Configure asset visibility - the folders and assets the hub shows, each with an eye toggle. Turn the eye on for the Campaign kits folder.

From Rich sections, add a Hero Section above the hub for the campaign headline, or a Banner, Columns or Call to action button elsewhere on the tab. Each button opens a form or a link, which is how you put a request for marketing funds or a deal registration one click away from the kit. Select Publish, pick the partners in Apply your experience to your partners, and choose Publish without email or Publish and notify.

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How-to guides

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Troubleshooting