Referral Rewards

Referrers refer again when they trust the payout. Referral rewards make that trust automatic: a fee or revenue share tied to the deals a partner sourced, calculated from your CRM, and paid out on schedule, with no manual crediting.

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What it does

Referral rewards pay partners for the deals they bring in. You build a commission plan, choose how the reward works, a fixed fee per referred deal, a percentage revenue share, or a tiered recurring rate, and tie it to partner-attached deals through attribution. As referred deals close in your CRM, commission lines are generated, reviewed, and rolled into payouts. Because the reward is calculated from CRM deal values and attribution, there is no spreadsheet to maintain and no debate over who earned what. Referrers see what they will earn and get paid on the schedule you set.

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The problem it solves

Payout friction and disputes quietly kill referral programs:

• Manual crediting is slow and error-prone → Rewards are calculated from CRM attribution automatically.
• Referrers do not trust they will be paid → They see earnings tied to closed deals and a clear payout schedule.
• One-off fees and revenue share need different math → Fixed-fee, revenue-share, and tiered plans cover the common models.
• Finance cannot reconcile referral payouts → Lines and payouts trace back to the CRM deals that earned them.

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From problem to solution

Set up a referral plan once, attribute referred deals, and let Introw generate the lines and payouts. Referrers get paid accurately and on time, and your team stops running referral math by hand.

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Use cases

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Impact

• Trust & accuracy - Rewards calculated from CRM attribution remove payout disputes.
• Low total cost of ownership - Partner managers configure reward models without engineering.

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Who it’s for

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Works with

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Headless

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Going deeper