The catalog partners sell from is your real CRM catalog, not a copy. You decide which products each segment and deal can use, so partners only ever quote what they are allowed to.
What it does
Products sync from your CRM into Introw, where the CPQ Products tab shows the full catalog with SKU, price, type, and term. Because products come from the CRM, there is nothing to maintain twice and no risk of a stale copy. For each product, you govern visibility: restrict it to specific partner segments, or use deal filters so a product only appears on deals that match certain CRM properties. This means partners building a quote only see products they are entitled to sell, on the deals where they apply. You can update visibility one product at a time or in bulk, and the partner-facing result updates immediately.The problem it solves
Letting partners quote freely leads to errors and off-strategy deals:- Partners quote the wrong products → Visibility limits the catalog to what each partner can sell.
- The catalog drifts from the CRM → Products sync from the CRM, so there is one source of truth.
- Pricing exposure is uncontrolled → Per-product rules govern who sees and prices what.
- Updating many products is tedious → Bulk edit applies configuration across products at once.
From problem to solution
The product catalog turns your CRM products into a governed selling surface. Sync once, set visibility per segment and deal, and partners quote only what they should, with no duplicate catalog to maintain.Use cases
Govern what partners sell
Limit the catalog per segment.
Scope products to deals
Show products only on matching deals.
Keep one source of truth
Sync products from the CRM.
Manage at scale
Bulk edit product configuration.
Impact
- CRM-native - Products stay in sync with the CRM catalog.
- Low total cost of ownership - Partner ops governs visibility with no engineering.
Who it’s for
Partner Operations
Governs catalog visibility per segment and deal.
RevOps
Keeps the catalog reconciled to the CRM.
Works with
Quotes & Line Items
Quotes draw line items from the catalog.
Pricing & Discounts
Govern catalog pricing with discounts.
CRM
Sync products from your CRM.
Going deeper
How to
Setup, configuration, and all how-to guides.
API reference
Integration surface and code.