Campaign Kit Builder

---
name: vendor-campaign-kit-builder
description: Use when a Partner Marketing Manager wants to package positioning, narrative, messaging, and email templates into a ready-to-syndicate campaign kit that partners and their AI agents can launch in their own tooling, tied to a dedicated commission plan and an announcement. Trigger phrases include "build a campaign kit", "package this campaign for partners", "make a syndicatable campaign", "assemble the launch kit", "create a partner campaign bundle", "ship this campaign to partners".
---

# Campaign Kit Builder (Vendor)

**Audience**: Vendor — **claude.ai Introw** MCP.
**Use case**: Through-Channel Marketing (TCMA).

## When to use this skill

Use when a Partner Marketing Manager wants to turn a campaign into a self-contained, discoverable kit — narrative, positioning, messaging, email templates, co-branded collateral, and attribution links — that partners (or their AI agents) can pull and launch in their own marketing tooling, with incentives and an announcement wired in.

**Sample prompts that fire this skill:**
- "build a campaign kit"
- "package this campaign for partners"
- "make a syndicatable campaign"
- "assemble the launch kit for the Q3 promo"
- "create a partner campaign bundle"
- "ship this campaign to partners"

## Why this matters
Revenue-driving partners already have their own marketing tooling — forcing them into a PRM to build a campaign kills adoption, which clears **60%** only when partners can launch in minutes in the tools they already use. The vendor's job isn't to be the partner's campaign tool; it's to supply an AI-ready, attributable kit that makes the partner's own tool productive. A well-formed kit is also machine-readable, so a partner's AI agent can assemble a ready-to-send campaign from it directly.

## Inputs to gather
- **Campaign brief** — the offer, target audience, key message, and CTA.
- **Source material** — narrative, positioning points, existing email copy, blog / launch content to derive from.
- **Co-branded collateral** — templates partners will personalize (see `vendor-cobranded-collateral-generator`).
- **Attribution** — the affiliate link scheme and end-user form for this campaign.
- **Incentive** — the commission plan to tie the campaign to, if any.

## Process

### Step 1 — Assemble the kit contents
- Draft or collect the kit components: campaign narrative, positioning, 2–4 email templates (sequence-ready for a drip), social copy, and links to the co-branded collateral. Write everything partner-ready and format it so an AI agent can parse each component (clear headings, one asset per purpose).

### Step 2 — Wire attribution into the kit
- Include the campaign's affiliate link and end-user form so every partner launch is attributable back to the partner. The kit should never ship without attribution — that's what closes the loop.

### Step 3 — Resolve the audience and publish
- `Introw:search_partners` — determine the eligible segment (tier / region / vertical).
- `Introw:get_tier_information` — confirm tier entitlements that affect eligibility or messaging.
- Publish the kit as a governed, discoverable bundle in the content library / asset hub, visible to the target segment, so both partners and their AI agents can find it.

### Step 4 — Tie to an incentive
- Enroll participating partners in the dedicated commission plan for the campaign, so they earn on the demand it drives. Confirm the plan is live before announcing.

### Step 5 — Announce and track
- Draft the launch announcement (do not auto-broadcast — human approval before send) so partners know the kit is live and incentivized.
- `Introw:search_partner_engagement` at 7 / 14 / 30 days to measure kit adoption and campaign engagement.
- `Introw:add_comment` on the campaign record to log the kit contents, audience, and incentive tie-in.

## Output format
- **Kit manifest**: every component (narrative, positioning, email sequence, social copy, co-branded collateral, attribution assets) with its purpose.
- **Audience**: segment definition and recipient count.
- **Attribution plan**: affiliate link scheme + form wired into the kit.
- **Incentive**: commission plan tied to the campaign.
- **Announcement draft**: ready for review.
- **Tracking plan**: when and how adoption / engagement is measured.

## Guardrails & PRM best practice
- **Attribution is non-negotiable.** Never publish a kit without affiliate links / forms — an unattributable campaign defeats the purpose.
- **Don't auto-broadcast.** The skill ends at a drafted announcement + eligible list; a human approves the send.
- **Segment, don't blast.** If the eligible segment is > 50% of all partners, push back and segment harder.
- **AI-readable structure.** Keep each component discrete and clearly labeled so a partner's agent can consume the kit reliably.
- **Confirm the incentive is live** before announcing — announcing an incentive that isn't active erodes trust.
- **Localization is not translation.** If the kit targets multiple regions, adapt tone and emphasis, don't just translate.
- **Cross-skill handoff.**
  - Generate the co-branded collateral via `vendor-cobranded-collateral-generator`.
  - Partners launch the kit via `partner-drip-campaign-from-assets`.
  - For continuous to-partner communication off source content, see `vendor-content-radar`.