What you’ll achieve
Two rolling segments, one for partners who have gone quiet and one for partners who are actively engaged, that keep themselves current from live activity. Point re-engagement follow-up (an announcement, a task, a journey) at the inactive segment and deeper enablement at the engaged one, and each partner moves between the two automatically as their activity changes, with no list to maintain.How last activity is measured
Segments can filter on two separate activity signals, and they mean different things:- Partner last activity - the last time anything happened on the partner, from either side. A portal or room visit, an asset view, a comment, a task update, a deal or object update, a form submission, or an announcement all refresh it. Because it counts your team’s activity too, read it as “has this account gone dark”, not “has the partner taken an action”.
- Contact last activity - the last time that specific contact did something themselves. Only the contact’s own actions refresh it; activity your team logs on their behalf does not. Use this when you want to catch a single champion going quiet rather than the whole account.
- Contact last nudged - the last time you successfully sent that contact an outbound email from Introw (announcements, journey steps, notifications, and other automated sends). It refreshes only when the send left without a delivery error, per recipient address within your organisation. It deliberately does not count opens, clicks, bounces, or failed sends, so it measures your own outbound reach, not the contact’s engagement. Use it to find contacts you haven’t touched recently, for example “everyone we haven’t emailed in the last 60 days”, so a re-engagement send doesn’t pile on top of one you already sent.
A partner or contact who has never been active has no last-activity date at all. A “before” comparison never matches an empty date, so an inactive segment that should also include partners who never engaged has to say so explicitly (see the third step below).
Watch it
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Before you start
1
Confirm access
You need access to segment settings, and a connected CRM so a dynamic segment can filter on live partner activity.
2
Pick your thresholds
Decide what “engaged” and “inactive” mean for your program, for example active within the last 7 days, and silent for 30 days or more. Pick the windows that match your sales motion.
Steps
Build the inactive segment
1
Create a dynamic segment
Go to Segments, create a new segment, and set Enrollment type to Dynamic on the Audience tab. Only a dynamic segment re-evaluates its members as activity changes; a static list would freeze the moment you saved it. Give it a name the whole team recognises, such as “Inactive partners (30+ days)”. See Create a dynamic segment for the full editor walkthrough.
2
Add the inactivity condition
Under When a partner matches, add a condition on Partner last activity. Set the operator to 
< (before) and the value to a Relative preset, picking 30 days ago or typing your own window. This captures every partner whose last activity is older than your threshold. To key off a specific champion instead of the account, add the same condition under When a contact matches on Contact last activity.3
Include partners who never engaged
A partner who has never done anything has no last-activity date, and the 
< comparison skips them. To pull them in, add a second condition on Partner last activity with the operator is not known; the builder joins it to the first with Or, so a partner counts as inactive when their last activity is old or absent. Leave this out only if you deliberately want to exclude partners who never engaged.4
Check the preview
Use the audience preview to confirm the segment is catching the partners you expect, and not, say, everyone. Adjust the window until the list looks right, then save.
Build the engaged segment
1
Create a second dynamic segment
Create another dynamic segment the same way, for example “Engaged partners”. This is the positive mirror of the inactive one.
2
Add the engagement condition
Under When a partner matches, add a condition on Partner last activity with the operator 
≥ (on or after) and a Relative value of 7 days ago, so the segment holds the partners who have done something recently. Check the preview and save.Route each segment to follow-up
1
Wire re-engagement to the inactive segment
Point your win-back motion at the inactive segment: target a re-engagement announcement at it, assign a journey that walks the partner back to a clear next step, or create a task so a partner manager reaches out. Because the segment is the audience, everyone currently quiet is included, and no one else.
2
Reward the engaged segment
Point deeper enablement at the engaged segment: advanced content, a co-sell announcement, or the next tier’s requirements, so momentum compounds where it already exists.
Verify it worked
Open each segment on Segments and confirm the member counts and names match what you expect. Then watch the mechanic work: when a quiet partner logs back in, views an asset, or registers a deal, their Partner last activity refreshes, they fall outside the “before 30 days ago” window, and they drop off the inactive segment (and into the engaged one) on their own. Anything you wired to the segments follows automatically, with no list to prune.
Related
Create a dynamic segment
Build the audience that updates itself from conditions.
Announcements
Target a re-engagement message at the inactive segment.
Layer segments to progressively unlock capabilities
Combine engagement segments with stage-based unlocking.
Implementation reference
Full configuration options for segments.