When a partner owns the sale, deal registration is how they protect the investment they are about to make in an opportunity. Resellers register, Introw checks for conflict and applies your approvals, and the deal becomes attributed CRM pipeline that no one else can claim.
What it does
Deal registration lets a reseller claim an opportunity before they invest in working it. The reseller submits a registration, Introw checks it against existing pipeline for channel conflict, and it routes through the approval steps you define before becoming a deal in your CRM. A clean, conflict-free registration can flow straight through, while the ones that need a human get reviewed. Because the registered deal lands in HubSpot or Salesforce attributed to the reseller, the partner’s margin and ownership are protected from your direct team and from other partners. Resellers register from the portal or off-portal, and your team works from the CRM.The problem it solves
Resellers will not invest in a deal they might lose:- Partners fear the direct team or a peer will take their deal → Registration with conflict checks locks in their claim before they invest.
- Registering is too slow to bother with → Resellers register in seconds from the portal or off-portal. Using Slack, Teams, Claude or Email.
- Approvals are inconsistent and opaque → Configurable approval steps, with optional AI validation, make decisions fast and fair.
- Registered deals never reconcile in the CRM → Accepted registrations become attributed CRM deals automatically.
From problem to solution
Registration turns a reseller’s intent into protected, attributed CRM pipeline. Resellers claim deals with confidence, your conflict and approval rules keep the channel fair, and partner-owned pipeline stays clean and defensible.Use cases
Claim a deal before investing
Let resellers lock in an opportunity up front.
Catch conflict early
Check registrations against existing pipeline.
Approve with rules
Route registrations through the approvers you choose.
Protect partner margin
Attribute the deal so the reseller keeps the credit.
Impact
- Trust & accuracy - Conflict checks and clean attribution protect the reseller’s deal.
- CRM-native - Registered deals are real CRM records from the start.
Who it’s for
Partner Manager (CAM / PAM)
Sets the registration and approval rules that protect resellers.
Partner - Sales (Reseller)
Registers and protects the deals they will close.
Works with
Channel Conflict Resolution
Each claim is screened for conflict.
Submissions & Approvals
Claims run through approval.
Shared Pipeline
Resellers work the deals they register on a shared pipeline.
Multi-tier Attribution
Share credit across the channel.
Headless
Going deeper
How to
Setup, configuration, and all how-to guides.
API reference
Integration surface and code.