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You publish a campaign kit and partners go quiet. Either they are using it in their own tools, or they never opened it. This guide shows you which: it tags each kit so usage rolls up per campaign, builds one report across all your kits, and reads usage per asset and per partner.

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What you’ll achieve

One saved report that compares your campaign kits by how often partners view and download them. A ranking of the people at your partners who used the kit, and a split by region or tier. Per-asset engagement, so you know which piece of a kit carries it.

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Before you start

1

Publish at least one kit

Usage only appears once partners can open the kit. See Enable partners with a campaign kit.
2

Confirm reports access

You need reports write access, and report quota on your plan.

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Watch it

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Steps

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Tag each kit

1

Give every asset in the kit the campaign's category

Go to Assets and open the kit’s folder. Select every asset in it and use the bulk editor to set Categories, or open each asset and add the category under Categories in its details panel.
  • Name the category after the campaign, for example “Q4 2026 HubSpot campaign”.
  • Use exactly one campaign category per kit. The report groups on it, so an asset in two campaign categories counts in both.
  • Tag new assets as you add them to the kit, or they will be missing from the totals.

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Build the usage report

1

Create a report on the Assets data source

Go to Reports, create a report and name it, for example “Campaign kit usage”. On the Configure tab, set Data source to Assets. Every view and download of an asset in the portal becomes one row, so the chart starts with one bar per asset.
A report named Campaign kit usage on the Assets data source, with one bar per asset showing how often partners opened it.
2

Compare kits

Keep Visualization on Bar chart and set the X-axis grouping to Category, so each campaign kit is one bar. Keep the metric on Count: each bar is the number of times partners opened that kit’s assets.
The report grouped by Category: the Q4 2026 campaign kit far ahead of the Q3 2026 campaign kit.
3

Split views from downloads

Set Breakdown to Downloaded and keep Stack on top of each other on. Each bar splits into Viewed and Downloaded. A download is the stronger signal: the partner took the asset into their own tool.
Each campaign bar stacked into downloads at the bottom and views on top.
4

Scope it to the campaign period

On the Data tab, add a Date filter for the campaign’s run. Add a Categories filter to look at one campaign, or a Partner filter to look at one partner. Save the report.

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Find who used it

1

Rank the people who opened the kit

Duplicate the report and set the X-axis grouping to Partner contact. Under Breakdown, set Include to Viewed. A download from a public asset link carries no contact, so counting views keeps every bar a named person. Those at the top are the partner marketers to work the next campaign with.
The report grouped by Partner contact, counting views only: one bar per person at a partner, led by the partners' campaign owners.
2

Compare regions or tiers

Set the X-axis grouping to a CRM property on the partner, such as Company Country/Region, or to Partner tier. Search the grouping list to find a property by name. Partners whose property is empty in your CRM land in Unknown.
The report grouped by Company Country/Region, one bar per partner country and a small Unknown bar.
3

See which assets carry the kit

Back in Assets, open the kit’s folder and its details. The folder shows Views for everything inside it and Total views per asset. An asset nobody opens is the one to rewrite or drop from the next kit.
The Q4 campaign kit folder's details: 38 views in total and a Total views column per asset, led by the campaign brief and the email sequence.
4

Check one asset in detail

Open an asset and select its Engagement tab. Switch between People and Partners to see Last viewed and Total views per person and per partner.

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Verify it worked

Open the report. You see one bar per campaign kit, split into viewed and downloaded. Grouping by Partner contact with Include set to Viewed lists the people who used it.

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Limits

Region and country come from a CRM company property on the partner, such as Company Country/Region. A partner with that property empty lands in Unknown, so fill it in your CRM before you compare regions. Usage tells you a partner opened or downloaded the kit, not that they sent the campaign. For what the campaign drove, see Track partner campaign attribution.

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What your partners experience

Nothing changes for partners. They open and download kit assets in their portal as before, and every view counts toward the report.

Track partner campaign attribution

See the clicks and signups each partner drove.

Review asset engagement

Every option on the Engagement tab.

Build a report

Every report builder setting in depth.

Implementation reference

Full campaign attribution configuration options.