Campaign Attribution

Partners run your campaign from their own tools. Campaign Attribution tells you what it produced: the clicks and signups each partner drove, and which kits they actually used.

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The problem it solves

A campaign that runs outside your tools usually runs outside your numbers too.

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Impact

Partners keep running campaigns when the credit for them is automatic and visible. That is the difference between a channel that sends you demand and one that sends you excuses.

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See it work

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How it works

Campaign Attribution answers two questions about a through-channel campaign: what did it drive, and what did partners use to run it. The first comes from affiliate links. The second comes from asset engagement. Every partner in an affiliate campaign gets one signed, tracked link that points at your destination page. The partner puts that link in every call to action of the campaign they send from their own tool. When a visitor clicks, Introw records the click against the partner, including any UTM parameters on the URL. When that visitor converts within the attribution window you set, the conversion is credited by your attribution model, last click or first click. Each conversion becomes a form submission on the campaign’s conversion form, and that form’s CRM automations write it into your CRM with the partner attached. The campaign can pay the partner a fixed amount per conversion or follow a commission plan. Kit usage comes from the content side. Every view and download of a kit asset is recorded against the partner contact and the partner. You read it per asset on its Engagement tab, or across the program in a report on the Assets data source. Tag every asset in a kit with one category, for example the campaign name, and the report groups usage per campaign. Asset reports group by asset, partner contact, file type, category and interaction, and by anything on the partner: tier, phase, partner manager, or a CRM company property such as country or region. Deals the campaign creates further down the line are covered by Campaign Registration & ROI, which links registered deals back to the campaign record.

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Run it from your AI assistant

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Going deeper

Works with