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Attribution is the link between a CRM record and the partner who sourced or influenced it - it is what makes partner-attached pipeline, reporting, and commissions trustworthy. How you store that link depends on your CRM, so pick yours below to see every method and exactly how to configure it.

HubSpot

Custom properties, association labels, or a custom object.

Salesforce

Picklists, lookups, relation tables, or a custom object.

Pipedrive

A custom field, plus how to model more than one partner.
However you already record partners on a deal, Introw reads it - you configure it once on the Object Linking screen, with no RevOps work. Open your CRM above for the exact steps.