> ## Documentation Index > Fetch the complete documentation index at: https://docs.introw.io/llms.txt > Use this file to discover all available pages before exploring further. # Distributor track > Stand up two-tier distribution in Introw: multi-tier attribution that credits distributor and reseller on one CRM deal, scoped team access for managing sub-partners, and roll-up reporting that pierces the demand opacity of two-tier channels. > A [distributor](/partner-types#distributor) sits above resellers: it does not sell to end customers, it recruits, finances, enables, and aggregates a whole reseller network on your behalf. It is a partner to you and vendor-like to its own resellers. This track sets up the two things that make two-tier work in Introw, multi-tier attribution on a single CRM deal and scoped access so a distributor can manage its sub-partners, then gives you the roll-up reporting to see sell-through. **Time to first value:** distributor-and-reseller credit visible on shared deals within a few days. **Owned by:** Partner Operations and the Partnerships Lead, with Finance and RevOps on attribution and roll-up. Introw represents two tiers through **multiple partner attributions on the same CRM deal**, not a parent-child partner hierarchy or automatic roll-up across a reseller network. This track sets up that attribution-based model. Keep it in mind as you design tiers. ## What a distributor actually needs A distributor is dual-natured: an alliance manager owns the relationship up to you, while a channel-management function recruits, enables, and finances the downstream reseller network. On your side this is a strategic, CPO-level relationship run through ops and finance, not a single PAM. The distributor needs to manage sub-partners and their access, see credit and visibility on the same deals their resellers work, and get consolidated roll-up across many deals. The single most useful thing you configure is two-tier attribution on one deal. ## Set up the foundation **Why it matters.** Two-tier credit has to resolve to one source of truth or the demand signal is lost. Connecting the CRM first means distributor and reseller attribution both write to the same deal record, which is the only way sell-through stays auditable. Connect HubSpot or Salesforce as the system of record. **Time:** 20 to 30 min · **Who:** CRM Administrator, Revenue Operations Two-way sync with Salesforce or HubSpot. Decide how distributor records map into the CRM. **Why it matters.** A distributor brings several people: an alliance manager facing you and a channel manager facing its resellers. Importing the distributor with its contacts is what lets you scope the right people's access in the next step. Detect distributors from the CRM and bring their contacts in. **Time:** 30 to 60 min · **Who:** Partner Operations Detect distributors automatically from the CRM. Bring in the distributor's people as contacts. **Why it matters.** This is the defining setup for distribution. Crediting both the distributor and the reseller on one CRM deal, and sharing visibility across the tiers, is what lets you pierce the demand opacity that normally hides two-tier channels. Without it you only see the distributor, never the sell-through underneath. Add a distributor field to your deals, attribute a deal to both a distributor and a reseller, and share visibility across tiers. **Time:** Half a day · **Who:** Partner Operations, Revenue Operations Credit both tiers on one CRM deal. Let distributor and reseller see the same deal. Capture the distributor on registration. ## Build the two-tier motion **Why it matters.** A distributor is vendor-like downstream, so it needs to manage sub-partners and their people without seeing the rest of your program. Partner team roles and per-user scoping give the distributor self-serve control over its own network while you keep governance, which is what makes managing a few distributors instead of a thousand resellers possible. Create partner team roles, assign them, and limit each user to the partners they manage. **Time:** Half a day · **Who:** Partner Operations, with the Partnerships Lead Define what a distributor's people can do. Scope each user to their own network. **Why it matters.** When a reseller registers a deal, the distributor above it has to be captured and the claim screened for conflict, so credit and governance hold across both tiers. The AI agent doing first-pass screening keeps this fast even across a large network. Capture the distributor on the registration form, detect conflict, and gate for approval. **Time:** Half a day · **Who:** Partner Operations Screen registrations across the network. Review claims that need a human. **Why it matters.** A distributor needs one place to see its network's pipeline, and its resellers need to work their own deals without a CRM seat: edit the fields you let them control and build quotes themselves. Letting the network self-serve on the shared pipeline is what keeps a two-tier channel moving without routing every update and quote through you. You choose which fields are editable, so governance stays intact down the chain. Publish a distributor experience with the network pipeline, let resellers edit the fields they own, and let them quote on their deals. Experience building can add far more later. **Time:** 2 to 4 hours · **Who:** Partner Operations Assemble the distributor portal. Show pipeline across the reseller network. Let the network edit only the fields you choose. Let resellers build quotes on the deals they own. ## Go deeper once you are live Add these once two-tier attribution and access are working. Roll-up reporting is the highest-value next step, because sell-through visibility is the whole point of distribution. **Why it matters.** Distribution economics reward breadth and velocity across the network, not single deals. Partner analytics and dashboards built on the two-tier attribution give you the sell-through view that keeps pricing control and demand signal from disappearing into the channel. **Time:** Half a day · **Who:** Revenue Operations, Partnerships Lead See sell-through across the network. Give distributors their own roll-up view. **Why it matters.** Distributors earn thin aggregation margin on sell-through volume plus rebates, all of which must reconcile to the CRM. Commission plans calculated from the source-of-truth deals keep margin and rebate accounting auditable across the whole tier. **Time:** Half a day · **Who:** Finance, Partner Operations Model aggregation margin and rebates. Calculate from the CRM or billing truth. ## You are live One CRM deal now carries both distributor and reseller credit, the distributor manages its own network through scoped access, and you can see sell-through across the tier with margin reconciled to the CRM. You reach a whole reseller network through a handful of managed relationships, without losing the demand signal underneath. Pick another partner-type track. Go deeper on two-tier credit and visibility.