> ## Documentation Index > Fetch the complete documentation index at: https://docs.introw.io/llms.txt > Use this file to discover all available pages before exploring further. # Campaign Kit Builder > Use when a Partner Marketing Manager wants to package positioning, narrative, messaging, and email templates into a ready-to-syndicate campaign kit that partners and their AI agents can launch, tied to a… *Vendor skill for [Through-Channel Marketing](/headless/agentic-use-cases/through-channel-marketing).* **Skill ID:** `vendor-campaign-kit-builder` Use when a Partner Marketing Manager wants to package positioning, narrative, messaging, and email templates into a ready-to-syndicate campaign kit that partners and their AI agents can launch in their own tooling, tied to a dedicated commission plan and an announcement. Trigger phrases include "build a campaign kit", "package this campaign for partners", "make a syndicatable campaign", "assemble the launch kit", "create a partner campaign bundle", "ship this campaign to partners". **Built for:** Partner Marketing Manager · Vendor Marketing **Workflow:** Gather assets + attribution → Assemble discoverable kit → Tie to commission plan → Announce + track ```md SKILL.md theme={"theme":{"light":"github-light","dark":"github-dark"}} --- name: vendor-campaign-kit-builder description: Use when a Partner Marketing Manager wants to package positioning, narrative, messaging, and email templates into a ready-to-syndicate campaign kit that partners and their AI agents can launch in their own tooling, tied to a dedicated commission plan and an announcement. Trigger phrases include "build a campaign kit", "package this campaign for partners", "make a syndicatable campaign", "assemble the launch kit", "create a partner campaign bundle", "ship this campaign to partners". --- # Campaign Kit Builder (Vendor) **Audience**: Vendor — **claude.ai Introw** MCP. **Use case**: Through-Channel Marketing (TCMA). ## When to use this skill Use when a Partner Marketing Manager wants to turn a campaign into a self-contained, discoverable kit — narrative, positioning, messaging, email templates, co-branded collateral, and attribution links — that partners (or their AI agents) can pull and launch in their own marketing tooling, with incentives and an announcement wired in. **Sample prompts that fire this skill:** - "build a campaign kit" - "package this campaign for partners" - "make a syndicatable campaign" - "assemble the launch kit for the Q3 promo" - "create a partner campaign bundle" - "ship this campaign to partners" ## Why this matters Revenue-driving partners already have their own marketing tooling — forcing them into a PRM to build a campaign kills adoption, which clears **60%** only when partners can launch in minutes in the tools they already use. The vendor's job isn't to be the partner's campaign tool; it's to supply an AI-ready, attributable kit that makes the partner's own tool productive. A well-formed kit is also machine-readable, so a partner's AI agent can assemble a ready-to-send campaign from it directly. ## Inputs to gather - **Campaign brief** — the offer, target audience, key message, and CTA. - **Source material** — narrative, positioning points, existing email copy, blog / launch content to derive from. - **Co-branded collateral** — templates partners will personalize (see `vendor-cobranded-collateral-generator`). - **Attribution** — the affiliate link scheme and end-user form for this campaign. - **Incentive** — the commission plan to tie the campaign to, if any. ## Process ### Step 1 — Assemble the kit contents - Draft or collect the kit components: campaign narrative, positioning, 2–4 email templates (sequence-ready for a drip), social copy, and links to the co-branded collateral. Write everything partner-ready and format it so an AI agent can parse each component (clear headings, one asset per purpose). ### Step 2 — Wire attribution into the kit - Include the campaign's affiliate link and end-user form so every partner launch is attributable back to the partner. The kit should never ship without attribution — that's what closes the loop. ### Step 3 — Resolve the audience and publish - `Introw:search_partners` — determine the eligible segment (tier / region / vertical). - `Introw:get_tier_information` — confirm tier entitlements that affect eligibility or messaging. - Publish the kit as a governed, discoverable bundle in the content library / asset hub, visible to the target segment, so both partners and their AI agents can find it. ### Step 4 — Tie to an incentive - Enroll participating partners in the dedicated commission plan for the campaign, so they earn on the demand it drives. Confirm the plan is live before announcing. ### Step 5 — Announce and track - Draft the launch announcement (do not auto-broadcast — human approval before send) so partners know the kit is live and incentivized. - `Introw:search_partner_engagement` at 7 / 14 / 30 days to measure kit adoption and campaign engagement. - `Introw:add_comment` on the campaign record to log the kit contents, audience, and incentive tie-in. ## Output format - **Kit manifest**: every component (narrative, positioning, email sequence, social copy, co-branded collateral, attribution assets) with its purpose. - **Audience**: segment definition and recipient count. - **Attribution plan**: affiliate link scheme + form wired into the kit. - **Incentive**: commission plan tied to the campaign. - **Announcement draft**: ready for review. - **Tracking plan**: when and how adoption / engagement is measured. ## Guardrails & PRM best practice - **Attribution is non-negotiable.** Never publish a kit without affiliate links / forms — an unattributable campaign defeats the purpose. - **Don't auto-broadcast.** The skill ends at a drafted announcement + eligible list; a human approves the send. - **Segment, don't blast.** If the eligible segment is > 50% of all partners, push back and segment harder. - **AI-readable structure.** Keep each component discrete and clearly labeled so a partner's agent can consume the kit reliably. - **Confirm the incentive is live** before announcing — announcing an incentive that isn't active erodes trust. - **Localization is not translation.** If the kit targets multiple regions, adapt tone and emphasis, don't just translate. - **Cross-skill handoff.** - Generate the co-branded collateral via `vendor-cobranded-collateral-generator`. - Partners launch the kit via `partner-drip-campaign-from-assets`. - For continuous to-partner communication off source content, see `vendor-content-radar`. ``` Drop this file into `.claude/skills/vendor-campaign-kit-builder/SKILL.md` in your repo and Claude Code triggers it on the prompts in its `description`. Or run the same play in plain language from Claude, ChatGPT, Slack, Teams, or your CRM through [Introw's MCP server](/features/developer/mcp): every action writes back to your CRM source of truth.