> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Kits

> Build a campaign kit in the asset library, co-brand its one-pager, and publish it to partners through an Asset Hub on a portal tab.

export const Rail = ({children}) => <div className="not-prose" data-overview="rail">
    {children}
  </div>;

**Open in Introw:** [Assets](https://app.introw.io/assets/library)

## Where it lives

You build a campaign kit in [Assets](https://app.introw.io/assets/library) and publish it from the [Experience builder](https://app.introw.io/templates).

<Frame>
  <img src="https://assets.introw.io/docs/features/tcma/campaign-kits/guides/enable-partners-with-a-campaign-kit/steps/04.png?v=1791543936" alt="The Q4 campaign kit folder: the campaign brief, the co-branded one-pager, a call talk track, the email sequence, the LinkedIn posts and a social banner." />
</Frame>

## Before you start

| You need | Why | Fix it |
| - | - | - |
| Write access to assets | You create the kit folder and assets | [Internal roles](/features/access/team-management/guides/create-an-internal-role) |
| Write access to experiences | You add the kit to a portal tab | [Internal roles](/features/access/team-management/guides/create-an-internal-role) |
| The campaign content, written | Partners reuse it as it is | [Build the library](/features/content/asset-library/guides/build-the-asset-library) |
| Segments, for a tier-only kit | Restricted access is set per segment | [Segments](/features/partners/segments) |

## How it works

A campaign kit is a folder in your asset library, published to partners through an Asset Hub.
Keep one **Campaign kits** folder with a subfolder per campaign.
An Asset Hub pointed at the parent folder picks up every new campaign you add, so the portal never needs editing when a campaign launches.

Each asset in the kit is a normal library asset.
It has a name, a short description, a thumbnail, access rules and engagement tracking.
The description is what partners read on the card in the portal, and it is what a partner's AI assistant matches against when it searches your content, so write it as one plain sentence about what the asset is for.

The one-pager is a co-branded template.
It is a PDF with form fields whose names contain `partner.name` and `partner.logo`.
Introw detects those fields on upload, and each partner gets a copy with their company name and logo filled in.
Co-branding fills the partner's name and logo only, and only on PDF documents.

```mermaid theme={"theme":{"light":"github-light","dark":"github-dark"}}
flowchart LR
  library["Assets: Campaign kits folder"] --> template["Co-branded PDF one-pager"]
  library --> hub["Asset Hub on a portal tab"]
  template --> copies["Partner assets: one copy per partner"]
  hub --> portal["Partner portal"]
  copies --> portal
```

## Settings & configuration

### Building the kit in Assets

**Add asset** sits at the top right of [Assets](https://app.introw.io/assets/library) and offers **Upload**, **Import folder**, **Web page URL** and **Create folder**.
Use **Create folder** for the Campaign kits parent folder and for each campaign subfolder.
Use **Upload** for the PDFs and images in the kit, and **Web page URL** for a landing page or a hosted video.
**Import folder** uploads a whole folder tree at once, which is the fastest way in when the kit already exists on a drive.

When you upload a single file, Introw asks for its details before adding it:

* **Name** - what partners see on the card. Drop the file extension and name the asset for what it is, such as Email sequence.
* **Type** - **Regular** for an asset every partner can see, or **Partner Specific** for an asset tied to one partner. Kit assets are Regular.
* **Categories** - optional tags partners can filter on in the hub.
* **Language** and **Variants** - the asset's language, plus translated versions of the same asset.

### The asset detail panel

Select an asset to open its detail panel.

* **Add a short description** - one sentence that says what the asset is and when to use it. Partners and their AI assistant both read it.
* **Thumbnail** - generated from the first page of a PDF. Replace it, or select **Generate with AI**.
* **Access** - **Public access** (anyone with the link can view it), **Portal access** (only partner users with portal access can view it, the default) or **Restricted access** (only a subset of partner users can view it). Restricted access asks for the segments that can see the asset; with no segment picked it reads **All partners**.
* **Languages**, **Engagement** and **History** tabs - translations, who viewed the asset, and its version history.
* **Share** - a link to send one person the asset directly.

### Co-branding the one-pager

Upload the one-pager as a PDF whose form fields are named for the partner's name and logo.
The detail panel then shows **Co-Branding fields** with **Partner name** and **Partner logo**, and a **Generate for your partners** button.
**Generate for your partners** opens **Generate co-branded assets**, where you pick **All Partners** or specific partners.
Each copy lands on the **Partner assets** tab of Assets, named after the template and the partner.
A partner who opens the template in their portal also gets their own copy generated on the spot.

### Publishing the kit in the portal

In the [Experience builder](https://app.introw.io/templates), open the experience, select **Add** in the tab bar and name the tab, for example Marketing.
From the section picker, choose **Smart sections**, then **Asset hub**, then **General Asset Hub**.
The configuration sheet opens:

* **Configure layout** - **Table** or **Thumbnails**. Thumbnails suits a kit, because partners recognize the documents by their first page.
* **Thumbnails per row**, **Show search bar** and **Show filters** - how partners browse the hub.
* **Configure properties** - which properties show on each card. Turn on **Description**.
* **Sort by** and **Configure views** - the order of assets, and saved views partners can switch between.
* **Configure asset visibility** - the folders and assets the hub shows, each with an eye toggle. Turn the eye on for the Campaign kits folder.

From **Rich sections**, add a **Hero Section** above the hub for the campaign headline, or a **Banner**, **Columns** or **Call to action button** elsewhere on the tab.
Each button opens a form or a link, which is how you put a request for marketing funds or a deal registration one click away from the kit.

Select **Publish**, pick the partners in **Apply your experience to your partners**, and choose **Publish without email** or **Publish and notify**.

## How-to guides

<Rail>
  * ![The Asset Hub configuration sheet, with Thumbnails layout, Description shown and the Campaign kits folder switched on under Configure asset visibility.](https://assets.introw.io/docs/features/tcma/campaign-kits/guides/enable-partners-with-a-campaign-kit/steps/13.png)

    [**Enable partners with a campaign kit**](/features/tcma/campaign-kits/guides/enable-partners-with-a-campaign-kit)

    Build a campaign kit in Assets, co-brand its one-pager, and publish it on a Marketing tab in the partner portal with a hero banner and buttons.

  * ![A new announcement in Introw, asking what to announce, with suggested starting points and an option to draft it with AI.](https://assets.introw.io/docs/features/tcma/campaign-kits/guides/launch-a-campaign-to-your-partners/steps/06.png)

    [**Launch a campaign to your partners**](/features/tcma/campaign-kits/guides/launch-a-campaign-to-your-partners)

    Announce a campaign kit to the right segments, restrict tier-only kits, point the Marketing tab's buttons at the next step, and read who picked it up in the first week.
</Rail>

## Troubleshooting

<Warning>
  Co-branding fills the partner's name and logo on PDF documents only. A DOCX, slide deck or image in the kit is shared as it is.
</Warning>

<AccordionGroup>
  <Accordion title="The hub shows Start your configuration">
    No folder or asset is switched on yet. Open **Configure** on the hub and turn on the eye next to the Campaign kits folder under **Configure asset visibility**.
  </Accordion>

  <Accordion title="A new asset does not show in the hub">
    The hub took the folder's contents when its eye was switched on. Open **Configure** on the hub, switch the folder off and back on under **Configure asset visibility**, and select **Save**.
  </Accordion>

  <Accordion title="Partners do not see the new tab">
    The experience is still a draft. Select **Publish** and apply it to the partners who should get it.
  </Accordion>

  <Accordion title="The one-pager shows no Co-Branding fields">
    The PDF has no form fields with partner name or partner logo in their names. Add the fields in your PDF editor and replace the asset.
  </Accordion>

  <Accordion title="A partner has two copies of the one-pager">
    Generating again creates new copies and leaves the earlier ones in place. Archive the older copies on the **Partner assets** tab.
  </Accordion>

  <Accordion title="The co-branded copy has no logo">
    Introw found no logo for the partner, on their profile or from their website domain. Add a logo to the partner and generate their copy again.
  </Accordion>

  <Accordion title="The co-branded copy says Invalid Logo">
    The partner's logo file could not be read. Replace the logo on the partner and generate their copy again.
  </Accordion>

  <Accordion title="A partner cannot find an asset">
    Check the asset's **Access**. With **Restricted access**, the partner must be in one of the selected segments.
  </Accordion>
</AccordionGroup>


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