> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Report on campaign kit usage

> Tag every asset in a campaign kit with one category, then build an Assets report that shows which kits partners view and download, and which partners use them.

You publish a campaign kit and partners go quiet.
Either they are using it in their own tools, or they never opened it.
This guide shows you which: it tags each kit so usage rolls up per campaign, builds one report across all your kits, and reads usage per asset and per partner.

## What you'll achieve

One saved report that compares your campaign kits by how often partners view and download them.
A ranking of the people at your partners who used the kit, and a split by region or tier.
Per-asset engagement, so you know which piece of a kit carries it.

## Before you start

<Steps>
  <Step title="Publish at least one kit">
    Usage only appears once partners can open the kit.
    See [Enable partners with a campaign kit](/features/tcma/campaign-kits/guides/enable-partners-with-a-campaign-kit).
  </Step>

  <Step title="Confirm reports access">
    You need reports write access, and report quota on your plan.
  </Step>
</Steps>

## Watch it

<Tabs>
  <Tab title="Video">
    <video controls playsInline preload="none" poster="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/01.png?v=1791554344" className="w-full rounded-xl" src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/video.webm?v=1791554344#t=2.5" />
  </Tab>

  <Tab title="Click through">
    <iframe className="w-full rounded-xl" style={{ width: "100%", aspectRatio: "16 / 11", border: 0, backgroundColor: "#FAFAFA" }} src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/walkthrough.html?v=1791554344" />
  </Tab>
</Tabs>

## Steps

### Tag each kit

<Steps>
  <Step title="Give every asset in the kit the campaign's category">
    Go to [Assets](https://app.introw.io/assets/library) and open the kit's folder.
    Select every asset in it and use the bulk editor to set **Categories**, or open each asset and add the category under **Categories** in its details panel.

    * Name the category after the campaign, for example "Q4 2026 HubSpot campaign".
    * Use exactly one campaign category per kit.
      The report groups on it, so an asset in two campaign categories counts in both.
    * Tag new assets as you add them to the kit, or they will be missing from the totals.
  </Step>
</Steps>

### Build the usage report

<Steps>
  <Step title="Create a report on the Assets data source">
    Go to [Reports](https://app.introw.io/reports), create a report and name it, for example "Campaign kit usage".
    On the **Configure** tab, set **Data source** to **Assets**.
    Every view and download of an asset in the portal becomes one row, so the chart starts with one bar per asset.

    <Frame>
      <img src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/05.png?v=1791554344" alt="A report named Campaign kit usage on the Assets data source, with one bar per asset showing how often partners opened it." />
    </Frame>
  </Step>

  <Step title="Compare kits">
    Keep **Visualization** on **Bar chart** and set the **X-axis** grouping to **Category**, so each campaign kit is one bar.
    Keep the metric on **Count**: each bar is the number of times partners opened that kit's assets.

    <Frame>
      <img src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/06.png?v=1791554344" alt="The report grouped by Category: the Q4 2026 campaign kit far ahead of the Q3 2026 campaign kit." />
    </Frame>
  </Step>

  <Step title="Split views from downloads">
    Set **Breakdown** to **Downloaded** and keep **Stack on top of each other** on.
    Each bar splits into **Viewed** and **Downloaded**.
    A download is the stronger signal: the partner took the asset into their own tool.

    <Frame>
      <img src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/07.png?v=1791554344" alt="Each campaign bar stacked into downloads at the bottom and views on top." />
    </Frame>
  </Step>

  <Step title="Scope it to the campaign period">
    On the **Data** tab, add a **Date** filter for the campaign's run.
    Add a **Categories** filter to look at one campaign, or a **Partner** filter to look at one partner.
    Save the report.
  </Step>
</Steps>

### Find who used it

<Steps>
  <Step title="Rank the people who opened the kit">
    Duplicate the report and set the **X-axis** grouping to **Partner contact**.
    Under **Breakdown**, set **Include** to **Viewed**.
    A download from a public asset link carries no contact, so counting views keeps every bar a named person.
    Those at the top are the partner marketers to work the next campaign with.

    <Frame>
      <img src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/09.png?v=1791554344" alt="The report grouped by Partner contact, counting views only: one bar per person at a partner, led by the partners' campaign owners." />
    </Frame>
  </Step>

  <Step title="Compare regions or tiers">
    Set the **X-axis** grouping to a CRM property on the partner, such as **Company Country/Region**, or to **Partner tier**.
    Search the grouping list to find a property by name.
    Partners whose property is empty in your CRM land in **Unknown**.

    <Frame>
      <img src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/10.png?v=1791554344" alt="The report grouped by Company Country/Region, one bar per partner country and a small Unknown bar." />
    </Frame>
  </Step>

  <Step title="See which assets carry the kit">
    Back in [Assets](https://app.introw.io/assets/library), open the kit's folder and its details.
    The folder shows **Views** for everything inside it and **Total views** per asset.
    An asset nobody opens is the one to rewrite or drop from the next kit.

    <Frame>
      <img src="https://assets.introw.io/docs/features/tcma/attribution/guides/report-on-campaign-kit-usage/steps/12.png?v=1791554344" alt="The Q4 campaign kit folder's details: 38 views in total and a Total views column per asset, led by the campaign brief and the email sequence." />
    </Frame>
  </Step>

  <Step title="Check one asset in detail">
    Open an asset and select its **Engagement** tab.
    Switch between **People** and **Partners** to see **Last viewed** and **Total views** per person and per partner.
  </Step>
</Steps>

## Verify it worked

Open the report.
You see one bar per campaign kit, split into viewed and downloaded.
Grouping by **Partner contact** with **Include** set to **Viewed** lists the people who used it.

## Limits

Region and country come from a CRM company property on the partner, such as **Company Country/Region**.
A partner with that property empty lands in **Unknown**, so fill it in your CRM before you compare regions.

Usage tells you a partner opened or downloaded the kit, not that they sent the campaign.
For what the campaign drove, see [Track partner campaign attribution](/features/tcma/attribution/guides/track-partner-campaign-attribution).

## What your partners experience

Nothing changes for partners.
They open and download kit assets in their portal as before, and every view counts toward the report.

## Related

<CardGroup cols={2}>
  <Card title="Track partner campaign attribution" icon="book-open" href="/features/tcma/attribution/guides/track-partner-campaign-attribution">
    See the clicks and signups each partner drove.
  </Card>

  <Card title="Review asset engagement" icon="book-open" href="/features/content/asset-library/guides/review-asset-engagement">
    Every option on the Engagement tab.
  </Card>

  <Card title="Build a report" icon="book-open" href="/features/reporting/report-builder/guides/build-a-report">
    Every report builder setting in depth.
  </Card>

  <Card title="Implementation reference" icon="screwdriver-wrench" href="../technical">
    Full campaign attribution configuration options.
  </Card>
</CardGroup>


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