> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Configure the proposal step

> Configure the MDF proposal step: build the intake form, set CRM automations and partner attribution, approval gates, and the decision timeline.

> The proposal step is where a partner asks for budget - and how you configure it decides what they're asked, how it lands in your CRM, and who signs off. This guide sets up the whole step: the form, its CRM automation, the approval gates, and the deadline.

A proposal is the entry point of an MDF project. Configuring the step well means the request form captures the right plan, the submission lands as an attributed CRM record with no duplicates, the right people approve it (with AI clearing the routine ones), and nothing sits past its deadline. You do all of it no-code from the fund's edit mode.

## What you'll achieve

A proposal step where partners submit a branded intake form, the submission creates an attributed project record in your CRM, an AI review plus your named approvers decide it in sequence, and a decision deadline keeps it moving.

## Before you start

<Steps>
  <Step title="Have a fund with an allocation">
    Create the fund and allocate budget first. See [Set up an MDF program](/features/mdf/funds-allocation/guides/set-up-an-mdf-program).
  </Step>

  <Step title="Confirm your CRM is connected">
    Attribution and field mapping need a connected CRM. See [Attribute deals to partners](/features/integrations/crm/attribution) for the method the form reuses.
  </Step>
</Steps>

## Watch it

<Tabs>
  <Tab title="Video">
    <video controls playsInline preload="none" poster="https://assets.introw.io/docs/features/mdf/projects/guides/configure-the-proposal-form/steps/01.png?v=1787341921" className="w-full rounded-xl" src="https://assets.introw.io/docs/features/mdf/projects/guides/configure-the-proposal-form/video.webm?v=1787341921#t=2.5" />
  </Tab>

  <Tab title="Click through">
    <iframe className="w-full rounded-xl" style={{ width: "100%", aspectRatio: "16 / 11", border: 0, backgroundColor: "#FAFAFA" }} src="https://assets.introw.io/docs/features/mdf/projects/guides/configure-the-proposal-form/walkthrough.html?v=1787341921" />
  </Tab>
</Tabs>

## Steps

### Open the proposal step

<Steps>
  <Step title="Open the fund in edit mode">
    Go to [Marketing Funds](https://app.introw.io/marketing-funds), open the fund, and use **Configure**. In the left navigation, open the **Request Fund** step - the proposal step, where a partner asks for budget.

    <Frame>
      <img src="https://assets.introw.io/docs/features/mdf/projects/guides/configure-the-proposal-form/steps/01.png?v=1787341921" alt="Open the fund in edit mode" />
    </Frame>
  </Step>
</Steps>

### Build the proposal form

<Steps>
  <Step title="Confirm the intake form">
    The **Intake form** section shows the form bound to this step, provisioned with the fund. Select **Go to form** to open it in the no-code builder, where you shape what partners fill in.

    <Frame>
      <img src="https://assets.introw.io/docs/features/mdf/projects/guides/configure-the-proposal-form/steps/03.png?v=1787341921" alt="The proposal's no-code intake form is bound to the step; Go to form opens the builder." />
    </Frame>
  </Step>

  <Step title="Shape the fields">
    On the **Form builder** tab, add and arrange the fields the proposal needs - activity type, requested amount, activity date, and expected outcomes are the essentials; add your own for anything your program tracks. Fields are drag-in, no code.
  </Step>

  <Step title="Map fields to the CRM and attribute the partner">
    On the **Automation** tab, the form's CRM automation maps each field to a CRM property, matches an existing record instead of duplicating it, and attributes the created project to the submitting partner using your defined method. This is the same engine every Introw form runs on. See [CRM Automations](/features/forms/crm-automations) for the full behavior.

    <Frame>
      <img src="https://assets.introw.io/docs/features/mdf/projects/guides/configure-the-proposal-form/steps/08.png?v=1787341921" alt="On submit, the automation maps each field to a CRM property and attributes the project to the partner - the same engine every Introw form runs on." />
    </Frame>
  </Step>
</Steps>

### Set the approval gates

<Steps>
  <Step title="Turn on the AI review">
    In the form's automation, enable the agentic review so it can auto-approve straightforward proposals above a certainty threshold and escalate the rest. This clears the routine asks without a human waiting on them.
  </Step>

  <Step title="Add sequential human acceptance steps">
    Back on the step, under **Acceptance steps**, use **Manage acceptance steps** to set who signs off, in order - for example **Partner Manager**, then **Partner Marketing**. Each step must accept before the next, and an approver can be a specific person, a partner-team role, or anyone. Decline at any step stops the proposal.
  </Step>
</Steps>

### Set the decision timeline

<Steps>
  <Step title="Set the decision deadline">
    Set the **Request decision timeline** - your team's SLA to decide, measured from submission. Choose **Relative** (a number of days, weeks, or months) or a **Fixed date**, then **Save**. Overdue proposals are flagged so none sit unanswered.
  </Step>
</Steps>

## Verify it worked

Open the Request Fund step and confirm its intake form, acceptance steps, and decision timeline are set. Submit a test proposal through a partner link: it lands as an attributed CRM project record, the AI review runs, and it routes to your named approvers in order.

## Related

<CardGroup cols={2}>
  <Card title="Run the MDF lifecycle" icon="book-open" href="./run-the-mdf-lifecycle">
    Operate the whole flow, from proposal through reimbursement.
  </Card>

  <Card title="CRM Automations" icon="arrows-rotate" href="/features/forms/crm-automations">
    How the form maps, attributes, dedupes, and enriches on submit.
  </Card>

  <Card title="Submit a proposal" icon="book-open" href="./submit-a-proposal">
    Every channel partners can propose from - link, embed, email, Slack, Teams, or AI.
  </Card>

  <Card title="Run a submission approval workflow" icon="clipboard-check" href="/features/forms/submissions-approvals/guides/run-a-submission-approval-workflow">
    The agentic and human approval mechanics in depth.
  </Card>
</CardGroup>
