> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Market Development Funds
> Run your MDF program end to end - allocate budgets to partners, collect requests and claims, and prove ROI, all as CRM-linked records.
export const Headless = ({prompts = []}) => {
const PromptRow = ({prompt}) => {
const [copied, setCopied] = useState(false);
const copy = () => {
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navigator.clipboard?.writeText(prompt);
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return <>
Introw is headless by design: run everything here in plain language from Claude, ChatGPT,
Slack, Teams, or your own CRM through Introw's MCP server, with every
action written straight back to your CRM source of truth. The portal is one surface, never the only one.
{prompts.length > 0 ? :
The agentic playbook - lifecycle deep dives and a Claude Code skill library that run your partner program
from Claude, ChatGPT, Slack, and your CRM.
}
;
};
> Market Development Funds is how you put co-marketing money to work: allocate budgets to partners, let them request and claim against those funds, and track the ROI of what they spend, all reconciled to your CRM.
## What this area does
MDF programs usually run in spreadsheets and email, which makes them slow to approve and
impossible to prove out. This area replaces that with a structured program. You create funds with
a budget and period, allocate that budget to partners by segment, and decide whether each
partner gets a fixed amount or draws from a shared pool. Partners then request funds, submit
claims with proof of spend, and report ROI, all through branded forms that write to CRM-linked
records.
Each fund moves through a clear lifecycle: request, approval, claim, ROI, and reimbursement. Your
team reviews submissions in one inbox, marks requests paid, and tracks fund balances and results,
while partners see their allocation and submit from the portal. Because MDF is built on the Forms
platform, the request, claim, ROI, and invoice steps reuse the same review and approval mechanics
your team already knows.
## Why it matters
* **Time to value** - Stand up a full MDF program - budgets, request forms, the claim and approval flow, and ROI reporting - in an afternoon, so funds start driving demand this quarter instead of waiting on a build.
* **Low total cost of ownership** - Partner marketing runs the whole program, from allocation rules to claim approvals, with no engineering.
* **CRM-native** - Requests and claims live as CRM-linked records, so spend ties back to the real pipeline it created and the VP can defend MDF ROI to finance with the numbers already in the source of truth.
## How it fits together
Each fund moves through a clear lifecycle from allocation to proven ROI:
```mermaid theme={"theme":{"light":"github-light","dark":"github-dark"}}
flowchart LR
allocate["Allocate budget"] --> request["Request"]
request --> approval["Approval"]
approval --> claim["Claim with proof"]
claim --> roi["ROI and reimbursement"]
```
## Capabilities
Create funds and allocate budget to partners by segment.
Collect requests and claims, and track the ROI of funded activities.
## Who works in this area
Designs funds and reviews requests and claims.
Allocates budgets and configures the request lifecycle.
Approves spend and reconciles reimbursements.
## Headless
## All guides
{/* ROLLUP:START - generated content goes here */}
Stand up a marketing fund end to end: general details, budget allocation by segment, ROI tracking, lifecycle timelines, and a partner-facing overview.
Let partners request MDF straight from their inbox, with the AI agent filling in the request for them.
Put an MDF request form on your own site or partner page so partners request in context.
Give partners a shareable link to submit an MDF request in seconds, attributed to the right partner.
Operate the full MDF lifecycle: configure the request, claim, ROI, and invoice steps, then review requests, collect proof of spend, and mark requests paid.
Measure the return of a marketing fund from partner-reported outcomes and real-time CRM data.