> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribute deals to partners

> Pick your CRM to see every way to link and attribute deals to partners and how to configure it - HubSpot, Salesforce, or Pipedrive - out of the box.

Attribution is the link between a CRM record and the partner who sourced or influenced it - it is what makes partner-attached pipeline, reporting, and commissions trustworthy. How you store that link depends on your CRM, so pick yours below to see every method and exactly how to configure it.

<CardGroup cols={3}>
  <Card title="HubSpot" icon="plug" href="/features/integrations/crm/guides/attribution-in-hubspot">
    Custom properties, association labels, or a custom object.
  </Card>

  <Card title="Salesforce" icon="cloud" href="/features/integrations/crm/guides/attribution-in-salesforce">
    Picklists, lookups, relation tables, or a custom object.
  </Card>

  <Card title="Pipedrive" icon="handshake" href="/features/integrations/crm/guides/attribution-in-pipedrive">
    A custom field, plus how to model more than one partner.
  </Card>
</CardGroup>

<Note>
  However you already record partners on a deal, Introw reads it - you configure it once on the **Object Linking** screen, with no RevOps work. Open your CRM above for the exact steps.
</Note>