> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Send an announcement

> Compose an announcement, set who it comes from and who handles replies, target the right segments, choose channels, and publish or nudge.

An announcement is how you reach partners with news, launches, and reminders. This guide covers the whole job end to end: write the message, set who it comes from and who fields replies, target the segments who should get it, choose the channels that reach them, and publish, then nudge the partners who have not engaged. Done well, the update lands in the portal and the inbox and chat tools partners already use.

## What you'll achieve

A published announcement delivered to the partner segments you chose, across the portal feed and any other channels you picked, attributed to the right author with replies routed to the right person. You can then see who engaged and nudge the rest.

## Before you start

<Steps>
  <Step title="Confirm access">
    You need access to announcements to create and send them.
  </Step>

  <Step title="Define your audience segments">
    Targeting uses segments, so create the segments for the partners you want to reach before you send.
  </Step>

  <Step title="Connect chat if you will use it">
    To deliver into Slack and/or Microsoft Teams, connect that integration first; otherwise that channel is unavailable.
  </Step>
</Steps>

## Watch it

<Tabs>
  <Tab title="Video">
    <video controls playsInline preload="none" poster="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/steps/01.png?v=1787344008" className="w-full rounded-xl" src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/video.webm?v=1787344008#t=2.5" />
  </Tab>

  <Tab title="Click through">
    <iframe className="w-full rounded-xl" style={{ width: "100%", aspectRatio: "16 / 11", border: 0, backgroundColor: "#FAFAFA" }} src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/walkthrough.html?v=1787344008" />
  </Tab>
</Tabs>

## Steps

### Compose the announcement

<Steps>
  <Step title="Start a new announcement">
    Go to [Announcements](https://app.introw.io/announcements) and create one. You can start from scratch, or [generate a draft with AI](./generate-an-announcement-with-ai) and refine it here.

    <Frame>
      <img src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/steps/02.png?v=1787344008" alt="Begin a new partner update." />
    </Frame>
  </Step>

  <Step title="Write the message">
    Give the announcement a clear title and write the body in the editor. Add headings, links, and media so the update is scannable and the action is obvious. Edits save as you go.

    <Frame>
      <img src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/steps/05.png?v=1787344008" alt="Write the update in your own voice; it saves as you type." />
    </Frame>
  </Step>

  <Step title="Set attribution and a thumbnail">
    These details shape how the announcement feels to partners:

    * **Author** - the team member the announcement appears to come from. Choose someone partners recognise so the message feels personal rather than system-generated.
    * **Assign replies to** - the user who receives and handles partner replies. Set this to whoever owns follow-up so responses do not go unanswered.
    * **Thumbnail** - the image on the announcement card in the portal feed. It appears under **Portal configuration** once **Portal** is one of the channels, and it is optional. Introw crops it to **16:9**, so upload a landscape image (1200×675 is a safe size) and use the crop-and-zoom step to pick the part that shows. Or select **Generate with AI**: Introw reads this announcement's title and body plus your brand colors and creates a 16:9 image about what you just wrote. The thumbnail is card artwork only: it is not inserted at the top of the announcement body, and it is not used in the email version, so keep anything essential in the content itself.
  </Step>
</Steps>

### Target and choose channels

<Steps>
  <Step title="Target recipients">
    Choose the partner **Segments** that should receive the announcement. Targeting keeps updates relevant rather than blasting every partner with everything, so pick the segments the news actually applies to.

    <Frame>
      <img src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/steps/07.png?v=1787344008" alt="Scope the announcement to specific segments, or leave it to reach everyone." />
    </Frame>
  </Step>

  <Step title="Pick delivery channels">
    Select where the announcement is delivered. A single publish fans it out across every channel you pick, at the same time, so combining channels increases the chance partners see it:

    * **Portal** - posts to the portal feed of every targeted partner. This is the always-available channel.
    * **Email** - emails every contact at the targeted partners, reaching them off-portal where much of their attention is.
    * **Slack** - posts into each targeted partner's connected shared Slack channel(s). Available when Slack is connected.
    * **Microsoft Teams** - posts into each targeted partner's connected Teams channel(s). Available when Teams is connected.

    Slack and Teams are separate toggles - enable both and a partner receives the announcement in both, in every shared channel mapped to them. Across all your targeted partners, one publish distributes the update into every mapped shared channel in their ecosystem.

    <Frame>
      <img src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/steps/08.png?v=1787344008" alt="Send it to the portal, by email, or both; chat channels are added per integration." />
    </Frame>
  </Step>

  <Step title="Decide on a pop-up">
    Optionally turn on the **pop-up** option so the announcement appears as a prominent pop-up the next time targeted partners open the portal. Reserve it for updates that genuinely need immediate attention so it keeps its impact.
  </Step>
</Steps>

### Publish and follow up

<Steps>
  <Step title="Publish">
    Publish the announcement to send it across the channels you selected to the targeted segments. Email and chat delivery reach partners off-portal and cannot be unsent, so proofread once more before publishing.

    <Frame>
      <img src="https://assets.introw.io/docs/features/engagement/announcements/guides/send-an-announcement/steps/10.png?v=1787344008" alt="Confirm the audience and publish: the announcement then reaches the partners you targeted." />
    </Frame>
  </Step>

  <Step title="Nudge non-responders">
    After it is out, send a **nudge** to remind the targeted partners who have not engaged yet, without resending to everyone. Use it once engagement plateaus rather than immediately after sending.
  </Step>
</Steps>

## Verify it worked

The announcement shows as published and appears in the portal feed for targeted partners, with the author and banner you set. Partners on the chosen channels receive it by email or chat, replies route to the assigned user, and the announcement's engagement view begins recording who was sent it, opened it, and clicked.

## Related

<CardGroup cols={2}>
  <Card title="Generate an announcement with AI" icon="book-open" href="./generate-an-announcement-with-ai">
    Draft an announcement fast from a URL or prompt.
  </Card>

  <Card title="Review announcement engagement" icon="book-open" href="./review-announcement-engagement">
    See who was sent, opened, and clicked.
  </Card>

  <Card title="Brand email notifications" icon="book-open" href="/features/portal/branding/guides/brand-email-notifications">
    Make the emailed announcement on-brand.
  </Card>

  <Card title="Implementation reference" icon="screwdriver-wrench" href="../technical">
    Full announcement configuration options.
  </Card>
</CardGroup>
