> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Multi-tier Attribution
> Credit both a reseller and a distributor on the same deal - map multiple partner roles onto one CRM record so each tier gets attribution, and each partner sees the deal in their own portal.
export const Headless = ({prompts = []}) => {
const PromptRow = ({prompt}) => {
const [copied, setCopied] = useState(false);
const copy = () => {
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return <>
Introw is headless by design: run everything here in plain language from Claude, ChatGPT,
Slack, Teams, or your own CRM through Introw's MCP server, with every
action written straight back to your CRM source of truth. The portal is one surface, never the only one.
{prompts.length > 0 ? :
The agentic playbook - lifecycle deep dives and a Claude Code skill library that run your partner program
from Claude, ChatGPT, Slack, and your CRM.
}
;
};
> In a two-tier channel, a single deal often belongs to more than one partner: the reseller who closes it and the distributor who stands behind them. Multi-tier attribution credits both on the same CRM record and shows each tier the deal in their own portal.
## What it does
Multi-tier attribution lets one CRM deal carry more than one partner with distinct roles, such
as a reseller and the distributor above them. You map each role to the deal through your CRM
attribution mapping, so each partner is credited in their own right on the same opportunity.
Because attribution drives portal visibility, each partner sees that deal in their own pipeline,
giving a distributor and its reseller shared sight of the same record.
You can also capture the distributor at the moment of registration with a distributor field on
the form. The credit itself always lives on the CRM record, so it is reportable and reconcilable
like any other attributed deal.
## The problem it solves
Two-tier channels lose clarity when only one partner can be credited:
* **A deal can only be credited to one partner** → Multiple partner roles attach to the same CRM deal.
* **Distributors lose sight of their resellers' deals** → Attribution gives each tier visibility into the shared deal.
* **Tier roles get captured inconsistently** → A distributor field on the registration form records the relationship up front.
* **Credit cannot be reconciled** → Each tier's attribution lives on the CRM record and reports like any deal.
## From problem to solution
Map reseller and distributor roles onto your CRM deals, capture the distributor at registration,
and let attribution drive who sees what. Both tiers get credit and shared visibility on the same
opportunity, on your CRM's terms.
```mermaid theme={"theme":{"light":"github-light","dark":"github-dark"}}
flowchart LR
roles["Map reseller and distributor roles"] --> capture["Capture distributor at registration"]
capture --> attribution["Attribution drives visibility"]
attribution --> credit["Both tiers credited"]
```
## Use cases
Attribute a deal to a reseller and a distributor.
Record the distributor at registration.
Give both partners visibility into the opportunity.
Reconcile tier attribution from the CRM.
## Impact
* **CRM-native** - Multi-tier credit lives on the CRM record, not a separate ledger.
* **Trust & accuracy** - Each tier's attribution is explicit and reconcilable.
## Who it's for
Maps tier roles so credit holds up in the CRM.
Runs the distributor and reseller relationship on shared deals.
## Works with
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Built on registered deals.
Split commission across tiers.
## Headless
## Going deeper
Setup, configuration, and all how-to guides.
Integration surface and code.