> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# CPQ & Products

> Let partners build accurate quotes from your CRM product catalog, with governed pricing, discounts, and approval - all synced to HubSpot.

export const Rail = ({children}) => <div className="not-prose" data-overview="rail">
    {children}
  </div>;

export const Impact = ({children}) => <div className="not-prose" data-overview="impact">
    {children}
  </div>;

export const Personas = ({children}) => <div className="not-prose" data-overview="personas">
    {children}
  </div>;

export const Pains = ({children}) => <div className="not-prose" data-overview="pains">
    {children}
  </div>;

> CPQ in Introw lets partners build quotes from your real CRM product catalog, with pricing and discounts you control. Quotes and line items are native HubSpot objects, so everything reconciles back to your CRM automatically.

## The problem it solves

<Pains>
  | Without Introw | With Introw |
  | - | - |
  | Partners quote in a spreadsheet | They quote on the deal itself |
  | Every quote needs re-entering | The quote is a CRM record |
  | Discounts are decided in the moment | Your rules set the price |
  | Partners quote what they should not | They see only what they can sell |
</Pains>

## Impact

A reseller's margin is their business, and the vendor who lets them quote it themselves in minutes is the one they lead with. Quoting on your CRM's own catalog is how you become that vendor.

<Impact>
  for your business

  * **In your CRM**
    Quotes and line items are native HubSpot objects on the deal, so the deal team sees the partner's quote without anyone re-entering it
  * **Live in days**
    Partners quote from the CRM catalog you already have, so no pricing engine has to be stood up before the channel can sell
  * **Cost to run**
    Partner ops governs catalog visibility, tier discounts and approval rules, and changes them the day a promotion does

  for your partners

  * **Self-serve**
    They build and send the quote themselves, at the price your rules give them, without waiting on your deal desk
  * **Enabled**
    The catalog they see is the one they are allowed to sell, so a compliant quote is the only quote they can build
  * **Efficient**
    Signature and payment finish inside the quote, so the deal closes without a second round trip

  [A day in the life of a reseller](/days-in-the-life/reseller)
</Impact>

<Personas>
  * **Partner Operations** - catalog and pricing policy, no engineering
  * **RevOps** - quotes that reconcile to the CRM
  * **Deal Desk** - approval on the quotes that need it
  * **Resellers** - a compliant quote they can send today
</Personas>

## How this area works

Your product catalog syncs from your CRM into Introw, where you decide which partners and deals each product is available for and how it is priced. On a deal, partners can add line items and build quotes directly, choosing from products they are allowed to sell at the price your discount rules dictate. You control whether partners can publish a quote themselves or whether it needs approval, and you can require e-signatures and collect payment.

Governed products become partner-built quotes that land as CRM objects.

**Where this sits in a setup.** Only for programs where the partner closes. The [reseller](/tracks/reseller) and [distributor](/tracks/distributor) tracks set it up after the shared pipeline exists.

<Rail>
  * ![A product open beside the catalog, with its SKU, price, term and description, the segments that may see it, deal filters, and the discount model partners get.](https://assets.introw.io/docs/features/cpq/product-catalog/shots/product.png)

    [**Product Catalog**](./product-catalog)

    Which products each segment and deal can quote.

    [How to · 2 guides](./product-catalog/technical)

  * ![The Quotes & Line Items controls on a deal embed: whether partners see line items and pricing, may edit them, and may create and publish quotes, plus which segments may quote, the HubSpot template used and whose company heads the quote.](https://assets.introw.io/docs/features/cpq/quotes/shots/config.png)

    [**Quotes & Line Items**](./quotes)

    Partners build the quote on the deal; HubSpot stores it.

    [How to · 1 guide](./quotes/technical)

  * ![The Discount section of a product, choosing between no discount, a partner-based rate, a tier-based rate, or letting the partner set their own price.](https://assets.introw.io/docs/features/cpq/discounts/shots/discount.png)

    [**Pricing & Discounts**](./discounts)

    Partner, tier, or custom pricing, set per product.

    [How to · 3 guides](./discounts/technical)
</Rail>

Quotes and line items are native HubSpot objects associated to the deal, so there is nothing to reconcile. Pricing is governed by partner-based, tier-based, or custom pricing rules you set per product, keeping margin protected while still letting partners move fast.

Governed products become partner-built quotes that land as CRM objects.


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