> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Enable partners with a campaign kit

> Assemble messaging, email templates, and co-branded collateral into one discoverable kit partners and their AI agents can launch from.

> For partner marketing arming partners to run campaigns without rebuilding them in a portal.

Partners that drive revenue already have marketing tooling; what they lack is ready-to-use, on-message material. A campaign kit solves that: you package the narrative, positioning, email templates, and co-branded collateral into one governed bundle partners discover in the portal or pull through their own AI assistant, then launch in Mailchimp, HubSpot, or wherever they already work. This guide takes you from assembling the kit to making it discoverable.

## What you'll achieve

A single discoverable campaign kit in your content library, holding the messaging, templates, and co-branded assets a partner needs to run a campaign in their own tooling, visible to the right partners and usable by both people and AI agents.

## Before you start

<Steps>
  <Step title="Confirm your messaging and templates are ready">
    Have the narrative, positioning points, and email templates written so they can be reused as-is by partners.
  </Step>

  <Step title="Prepare co-branded templates">
    Build any collateral partners will personalize as co-branded assets, so their branding merges in automatically. See [Create and share co-branded assets](/features/content/co-branded-assets/guides/create-and-share-co-branded-assets).
  </Step>

  <Step title="Confirm permission to manage content">
    You need write access to assets to build the kit and set its visibility.
  </Step>
</Steps>

## Watch it

<Tabs>
  <Tab title="Video">
    <video controls playsInline preload="none" poster="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/01.png?v=1783348841" className="w-full rounded-xl" src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/video.webm?v=1783348841#t=2.5" />
  </Tab>

  <Tab title="Click through">
    <iframe className="w-full rounded-xl" style={{ width: "100%", aspectRatio: "16 / 11", border: 0, backgroundColor: "#FAFAFA" }} src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/walkthrough.html?v=1783348841" />
  </Tab>
</Tabs>

## Steps

### Assemble the kit

<Steps>
  <Step title="Create a folder for the campaign">
    Go to [Assets](https://app.introw.io/assets/library) and create a folder for the campaign so every piece lives together and stays governed.

    <Frame>
      <img src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/01.png?v=1783348841" alt="Create a folder for the campaign" />
    </Frame>
  </Step>

  <Step title="Add the messaging and templates">
    Add the narrative, positioning, and email templates as assets. Write them so a partner can use them without edits, this is also what a partner's AI agent reads when it turns the kit into a campaign.

    <Frame>
      <img src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/02.png?v=1783348841" alt="Add the messaging and templates" />
    </Frame>
  </Step>

  <Step title="Add the co-branded collateral">
    Add the co-branded assets so partners can generate their own branded versions in the format they need.

    <Frame>
      <img src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/02.png?v=1783348841" alt="Add the co-branded collateral" />
    </Frame>
  </Step>
</Steps>

### Make it discoverable

<Steps>
  <Step title="Set visibility">
    Choose which partners or segments can see the kit, using the same access controls as the rest of the library.

    <Frame>
      <img src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/04.png?v=1783348841" alt="Set visibility" />
    </Frame>
  </Step>

  <Step title="Surface it in the portal">
    Add an Asset Hub to a portal experience so partners find the kit where they already work, then publish. See [Add and configure an Asset Hub](/features/content/asset-hub/guides/add-and-configure-an-asset-hub).

    <Frame>
      <img src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/09.png?v=1783348841" alt="Surface it in the portal" />
    </Frame>
  </Step>
</Steps>

## Verify it worked

Open the portal as a partner in a targeted segment: the campaign kit appears with its messaging, templates, and co-branded collateral, ready to launch. The same assets are reachable by the partner's AI assistant through Introw's MCP server.

<Frame>
  <img src="https://assets.introw.io/docs/features/content/tcma/guides/enable-partners-with-a-campaign-kit/steps/18.png?v=1783348841" alt="The kit is live in the partner's portal" />
</Frame>

## What your partners experience

Partners open the kit, pick up the messaging and templates, generate their co-branded collateral, and launch the campaign in their own marketing tool, no portal campaign builder required. Their AI agent can do the same, assembling a campaign from the kit automatically.

## Related

<CardGroup cols={2}>
  <Card title="Create and share co-branded assets" icon="book-open" href="/features/content/co-branded-assets/guides/create-and-share-co-branded-assets">
    Build the co-branded collateral inside the kit.
  </Card>

  <Card title="Track partner campaign attribution" icon="book-open" href="/features/content/tcma/guides/track-partner-campaign-attribution">
    Attribute the clicks and leads the kit drives.
  </Card>

  <Card title="Implementation reference" icon="screwdriver-wrench" href="../technical">
    Full through-channel marketing configuration options.
  </Card>
</CardGroup>
