> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Deal Coaching
> Put an AI coach in every partner deal - segment-specific stage guidance, objection handling, and the right enablement, surfaced on the deal and through the agent.
export const Headless = ({prompts = []}) => {
const PromptRow = ({prompt}) => {
const [copied, setCopied] = useState(false);
const copy = () => {
try {
navigator.clipboard?.writeText(prompt);
} catch {}
setCopied(true);
setTimeout(() => setCopied(false), 1600);
};
return ;
};
return <>
Introw is headless by design: run everything here in plain language from Claude, ChatGPT,
Slack, Teams, or your own CRM through Introw's MCP server, with every
action written straight back to your CRM source of truth. The portal is one surface, never the only one.
{prompts.length > 0 ? :
The agentic playbook - lifecycle deep dives and a Claude Code skill library that run your partner program
from Claude, ChatGPT, Slack, and your CRM.
}
;
};
> You cannot put a partner development manager on every deal, but you can put a coach. Deal coaching gives partners segment-specific guidance on every deal - what to do at each stage, how to handle objections, and which content to use.
## What it does
Deal coaching is a set of playbooks that guide partners through deals. You build a coach scoped to a
pipeline and to specific deals, partners, or segments, and define its content: instructions for each
stage, objection handling, enablement assets to surface, and rules of engagement. When a partner
works a matching deal, the coaching appears right on the deal record and through the partner support
agent when they ask "what should I do here?".
AI helps you build the playbook quickly when you create a coach, generating a first draft you refine.
Because coaches are scoped by pipeline, deal, partner, and segment, each partner gets advice that
fits their motion, referral, co-selling, or reselling, rather than generic tips.
## The problem it solves
Partners stall on deals because they are not your sales team:
* **Partners lack deal know-how** → Stage instructions guide them step by step.
* **Objections go unhandled** → Objection handling equips them with responses.
* **The right content is hard to find** → Enablement assets surface on the deal.
* **Coaching does not scale** → Every matching deal gets coached automatically.
## From problem to solution
Deal coaching scales your best sales guidance across every partner deal. Build playbooks once, scope
them to the right motions, and partners get expert, contextual advice on the deal and through the
agent, lifting win rates without adding headcount.
```mermaid theme={"theme":{"light":"github-light","dark":"github-dark"}}
flowchart LR
playbooks["Build playbooks"] --> scope["Scope to the right motions"]
scope --> surface["Surfaced on the deal and agent"]
```
## Use cases
Guidance on each partner deal.
Equip partners for pushback.
Put the right content in reach.
Scope coaching by segment and pipeline.
## Impact
* **AI-native** - AI drafts playbooks and surfaces coaching in context.
* **CRM-native** - Coaching attaches to deals in your CRM.
## Who it's for
Builds and scopes coaching playbooks.
Defines the guidance partners receive.
## Works with
{/* CONNECTS:START - generated content goes here */}
Coach partners on deals in the shared pipeline.
## Headless
## Going deeper
Setup, configuration, and all how-to guides.
Integration surface and code.