> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Tracking

> Record the conversions partners drive - via a snippet, the API, or a HubSpot form - and turn them into attributed CRM records and commission.

> A click is only half the story. Conversion tracking captures the outcome - a signup, a demo, a closed deal - and ties it back to the partner who drove it, your CRM, and their commission.

## What it does

Conversion tracking records the result a referral produced. You install a lightweight snippet on
your destination site, call the conversions API server to server, or capture conversions from a
HubSpot form. Each conversion is matched to the partner's tracked click within the attribution
window and recorded against the campaign.

Conversions become attributed records that flow into your CRM and the submissions inbox, and they
accrue commission according to the campaign's reward model. You can review every conversion, with
its partner, value, and status, on the campaign's conversions tab.

## The problem it solves

Tracking clicks without outcomes tells you nothing about value:

* **You see clicks, not results** → Conversions capture the actual outcome that matters.
* **Results live outside the CRM** → Conversions become attributed CRM records.
* **Rewards are calculated by hand** → Conversions accrue commission automatically.
* **Tracking is hard to install** → A snippet, an API, or HubSpot forms all work.

## From problem to solution

Conversion tracking closes the loop. Capture the outcome however suits your stack, attribute it to
the right partner, and let it become a CRM record and a commission line, with full review on the
conversions tab.

```mermaid theme={"theme":{"light":"github-light","dark":"github-dark"}}
flowchart LR
  capture["Capture conversion"] --> attribute["Attribute to partner"]
  attribute --> record["CRM record"]
  record --> commission["Commission line"]
```

## Use cases

<CardGroup cols={2}>
  <Card title="Capture real outcomes" icon="circle-check">
    Track signups, demos, or closed deals.
  </Card>

  <Card title="Reconcile to CRM" icon="circle-check">
    Turn conversions into CRM records.
  </Card>

  <Card title="Reward automatically" icon="circle-check">
    Accrue commission per conversion.
  </Card>

  <Card title="Fit any stack" icon="circle-check">
    Use a snippet, API, or HubSpot forms.
  </Card>
</CardGroup>

## Impact

* **Low total cost of ownership** - Partner ops installs tracking with minimal engineering.
* **CRM-native** - Conversions reconcile to CRM records and commissions.

## Who it's for

<CardGroup cols={2}>
  <Card title="Partner Operations" icon="user">
    Installs and reviews conversion tracking.
  </Card>

  <Card title="RevOps" icon="user">
    Ensures conversions land cleanly in the CRM.
  </Card>
</CardGroup>

## Works with

{/* CONNECTS:START - generated content goes here */}

<CardGroup cols={2}>
  <Card title="Links & Attribution" icon="share-nodes" href="/features/affiliate/links-attribution">
    Conversions trace back to the link that drove them.
  </Card>

  <Card title="Fraud Protection" icon="share-nodes" href="/features/affiliate/fraud-protection">
    Fraud screening clears conversions before payout.
  </Card>

  <Card title="Commission Lines" icon="hand-holding-dollar" href="/features/commissions/commission-lines">
    Each clean conversion becomes a commission line.
  </Card>
</CardGroup>

## Going deeper

<CardGroup cols={2}>
  <Card title="How to" icon="screwdriver-wrench" href="./technical">
    Setup, configuration, and all how-to guides.
  </Card>

  <Card title="API reference" icon="code" href="/general/introduction">
    Integration surface and code.
  </Card>
</CardGroup>