> ## Documentation Index
> Fetch the complete documentation index at: https://docs.introw.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Create affiliate campaigns, set commission, enroll partners, and surface campaigns to partners in Introw.

**Open in Introw:** [Affiliate campaigns](https://app.introw.io/campaigns)

## How it works

Affiliate campaigns live under **Affiliate**, shown as Affiliate Campaigns. You create a campaign
with a name, a conversion form, and a destination URL, then configure it across tabs: general,
commission, links, conversions, quality, and install. Generating links enrolls partners and
produces their trackable referral links. Conversions are recorded against those links via a
snippet or the conversions API.

A campaign can pay a fixed amount per conversion or run on a commission plan, and you embed an
affiliate campaign section in a portal experience so partners see their own performance.

## Prerequisites

* The campaigns module enabled on your plan.
* Write access to campaigns.
* A conversion form created in Forms.
* Access to install a snippet on the destination site, or to call the conversions API.

## Settings & configuration

Campaigns are managed at [Affiliate campaigns](https://app.introw.io/campaigns).

### Creating a campaign

Use New campaign and set the name, conversion form, and destination URL.

### General

On the general tab, set the destination URL, conversion form, attribution window, and attribution
model (last click or first click).

### Commission

On the commission tab, turn on commissions and choose a fixed amount per conversion or a commission
plan. The two options are mutually exclusive.

### Links

On the links tab, use Generate links to enroll partners and create their referral links. The table
shows clicks, conversions, and outcomes per partner.

### Install

On the install tab, copy the tracking snippet, choose a conversion method, and set the allowed
origins for browser tracking.

### Portal visibility

Add an affiliate campaigns section to a portal experience so partners see their links and stats.

## Setup walkthrough

<Steps>
  <Step title="Create a campaign">
    On [Affiliate campaigns](https://app.introw.io/campaigns), create a campaign with a form and
    destination.
  </Step>

  <Step title="Set commission">
    Configure a fixed amount or a commission plan.
  </Step>

  <Step title="Generate links">
    Enroll partners by generating their links.
  </Step>

  <Step title="Install tracking">
    Install the snippet or set up the conversions API.
  </Step>

  <Step title="Surface to partners">
    Add the campaign to a portal experience.
  </Step>
</Steps>

## How-to guides

<CardGroup cols={2}>
  <Card title="Launch an affiliate campaign" icon="book-open" href="/features/affiliate/campaigns/guides/launch-an-affiliate-campaign">
    Create a campaign, set attribution and commission, enroll partners with tracked links, install conversion tracking, and surface it to partners in Introw.
  </Card>
</CardGroup>

## Limits & gotchas

<Warning>
  Campaigns require the module to be enabled on your plan. Partners see no link in the portal embed until you generate links for them. A campaign pays either a fixed amount or via a commission plan, not both, so choose the model that fits the program.
</Warning>

## Troubleshooting

* **The campaigns area is locked** - the campaigns module is not enabled on your plan.
* **A partner has no link** - you have not generated links for them yet.
* **Conversions are not recording** - tracking is not installed, or the allowed origins exclude the site.